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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
How to Send Secret Information
We have all heard of the hacking into corporate data bases, and the attendant theft of private information. We are told to be careful when sending private information online, especially passwords and credit card and bank data. So, if you need to send someone some...
How to use Vimeo to store and manage videos
At The Marketing Rebel, we use Vimeo to store all our member and premium videos. We used to use Amazon S3, but a couple of years ago decided to make a change, mostly due to the lack of features and poor customer service that we were experiencing. We narrowed the...
An Easy Tool to Remove Backgrounds from Images
We found a cool tool the other day. It removes backgrounds from images of people. Right now it only works for portraits, but is very easy and effective. We created a very short video to introduce it. There is no instruction involved. Just upload the image and it...
How to use Audacity
Audacity is a popular tool for recording audios. It is also free. It is easy to use once you have it set up, but the set up process may be confusing for some, so we created a video to show how to get it working properly. 2024 update: I recently installed Audacity on...
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