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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
How to use the Gutenberg editor
WordPress is completely changing the default editor with the release of WP 5.0. They are going from the current TinyMCE editor to a block-based one, similar to Divi and other similar page builders. It is quite a bit different from the current editor, but is not...
Create redirects with Pretty Links
Pretty links is a free WordPress plugin which creates custom redirect links using your own URL, instead of a standard redirect URL such as bit.ly This gives you a cleaner, more professional look. Also, the analytics are available right in your dashboard. We created a...
Easily create HTML snippets to add to your posts
One thing we use a lot on the Marketing Rebel site are HTML snippets. This allows us to add blubs to each post and manage them from one location. When we want to make a change we can make one change instead of 100 or more. The plugin we are using to create these...
An on-demand accountability partner?
I came across an interesting site the other day and thought I'd pass it along. A big problem for many who work alone is maintaining focus. There are so many distractions that it is sometimes hard to keep your mind on your work. And no boss to remind you to...
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