Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
The Marketing Rebel Team wrote a new post 11 years ago
John Carlton Marketing Tips: Make your words count In this marketing hot seat, John Carlton tells how he examines the words he uses in his copy. Which words can be replaced, which ones should be […]
-
The Marketing Rebel Team wrote a new post 11 years ago
John Carlton Marketing Tips: How to Use Photos in Copy In this marketing hot seat John Carlton explains how to use photos in copy. The picture must earn its place, and it depends on if you are […]
-
The Marketing Rebel Team wrote a new post 11 years ago
John Carlton Marketing Tip: How to Present Your Product In this marketing hotseat, John Carlton explains the best way to present a product so people will want it. It must add value and be unique. N […]
-
Vitaly Vingert posted an update 11 years ago · updated 11 years ago
Need some clarification on the topic of a video.
So this is for my client that has the window tinting business. We need to boost conversions, so I’m thinking of adding a video on the Thank You page after the prospect fills out an online quote form.
I’m just having trouble coming up with the content for that video. At first, I was thinking of…Read more
-
Cezary Baginski posted an update 11 years ago · updated 11 years ago
Asking for help seems brutally difficult for me (I’d rather be hiding in a cave digging for clues alone), but the product’s worth putting out there, so …
… I’m asking for advice since my puny hunting skills aren’t enough to slay this mammoth and drag it back home alone.
I sent this promo: a life-saving biz-op like product for chiropractors…Read more
-
Thank you Virginia for your precious advice!
Here are parts which hit home the most:
“It is very tough selling a $2400 course just from an email and 2 sales letters.”
Thank you for confirming what I suspected – obviously, it removes a lot of pressure by helping me have more realistic expectations.
“Every time you make someone click you are…Read more
-
Yes, I spent quite a lot of time on the Kickass Copywriting Secrets and John’s Freelancer Course already … They helped immensely, though from what I see, I haven’t made enough progress yet, and so I’m assuming spending more time there (especially more practice) will help (until I get the lessons).
I am considering the SWS, though I’m unsure if…Read more
-
Hi Cezary. I looked through your copy… and much of my advice is the same as I gave to Jason, below — you need to get back into having a real conversation with your prospect. Right now, you’re “presenting” your case, as if you’d just walked into the room and dominated the conversation, using charts and figures, and making people think. Don’t do…Read more
-
I can’t thank you enough, John.
I’ve spent the last 30 minutes re-reading your advice – you’re 100% correct. Every word.
I had read your reply to Jason before I posted, but I only now see how relevant those suggestions are.
I can’t decide whether I’m shaken or excited. Probably both, because
you covered points I would’ve never considered,…Read more
-
-
Recent Member Lessons
John Carlton’s Best Ads: Hit-Generating Postcard
Get all of John Carlton's most successful ads here >> John Carlton's Best Ads... and The Stories Behind Them Here's a quickie 6"x 4" postcard I had my client send out to his house list to boost the hits on his new website. Instead of simply offering a...
Copywriting Hotseat – The Writing Process (Become the Best Salesman You Can)
This is a presentation given during a copywriting hotseat seminar by both Carlton and the client for which he wrote many golf letters... Bob Pierce from OHP golf. You get to experience 2 perspectives...from the copywriter and the client. Click on the arrow to play:...
Mastering Emotional Appeal: Clayton Makepeace’s Secrets to Writing Copy That Sells
In this interview, David Deutsch speaks with Clayton Makepeace, a veteran copywriter, about his career and his copywriting philosophy. Clayton shares his journey from writing TV scripts to becoming a highly successful copywriter and marketing consultant. He discusses...
Marketing Hotseat — How to Prepare for a Launch
Dr. Ben has developed a "black box" system for conducting masterminds. He is starting to train people in his system, and is launching a magazine. In 18 months he wants to do a launch where he will offer the system as PLR for others to resell. He is in the beginning...
Virginia,
We do not have a video for the opt in form. The owner is shy to be on camera, so we have taken pictures of him doing the work and that’s what we were going to use as the slides and have him narrate it. But would that be a strong enough appeal?
Hi Vitaly – I like your idea of a video showing the care and detail these folks put into window tinting. It would have to be a good quality shoot. Add some background music and a voice over to re-sell the service. I wouldn’t describe the process. Let the video demonstrate, as you said, the main stuff. The voice over could be anyone, so if the…Read more