Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
IvanP88 posted an update 8 years, 2 months ago · updated 8 years, 2 months ago
Hey guys, does the material in ‘simple writing system’ and ‘kick-ass copy writing’ apply to writing for charities, non-profit and fundraisers?
-
Idan Romsky posted an update 8 years, 2 months ago · updated 8 years, 2 months ago
hey john, another question 🙂
what the exactly steps do you make, before you start write your copy?
and what is the steps do you make, when you start write your copy?
thanks!-
Before he starts to write, John gathers all the information he can about the market, the person he is selling to (his avatar), what he has to offer, and why that person should buy the product. He figure out the features and benefits the product has, and what he needs to close the sale. When he starts to write he gathers all the information he has…Read more
-
-
Bo Headlam posted an update 8 years, 2 months ago · updated 8 years, 2 months ago
Here is my new USP. I’d love some feedback on it:
“Hi. My name is Bo Headlam. For the last several years, I have been helping new entrepreneurs develop the confidence to acquire more clients so that they can get their businesses up and running, even if they’ve tried and failed many times in the past.”
Thanks for your help!-
Hi Bo: That sounds a lot better.
-
Thanks 😀
-
-
-
GregC posted an update 8 years, 2 months ago · updated 8 years, 2 months ago
Hi John,
I hope you don’t mind that I’ve leveraged off you as “one of the world’s leading copywriters” in this copy which leverages my legal wordsmithing into legal copywriting:
Admittedly it needs some work eg to reverse/ mitigate risk, but it’s a work in progress.
Regards,
Greg
-
Hi Greg: You can get John and Stan to review your copy if you finish it (get it as good as you can) and apply for a hot seat.
-
-
Bo Headlam posted an update 8 years, 2 months ago · updated 8 years, 2 months ago
Hi everyone. Happy Holidays! I’ve just started the Simple Writing System, to help market my new group coaching program that will be launched during first quarter 2017.
I’d love some feedback on my USP:
“Hi. My name is Bo Headlam. For the last several years, I have been helping entrepreneurs and other high achievers discover and remove…Read more-
Hi Bo: I have a few suggestions on how to simplify and target your USP more effectively:
First, I would remove the reference to self-help books. I don’t think it is necessary, and it shuts out all your prospects who have tried other coaching programs but haven’t tried reading books.
Also, I would take out the part about discovering and…Read more
-
Virginia, thank you so much for your suggestions! I agree with your thoughts and will be posting a few new USP’s later today.
-
Recent Member Lessons
David’s Inner Circle Bonus: David Deutsch’s Bullets Checklist and Templates
Bullets are like little salespeople. Each should have the power to sell the product on its own. In this month's bonus, David shares his secrets for creating killer bullets. Use my B-U-L-L-E-T-S formula.(You don’t have to use every technique in every bullet.) ........
Develop a Marketing Mindset
If you’re going to have the ability to respond to today’s changing economic situation, you’ve got to be able to think marketing. You must be able to see the marketing implications of every situation, problem or opportunity. You must be able to systematically and...
John Carlton’s Best Ads: The Dollar Bill Letter
Get all of John Carlton's most successful ads here >> John Carlton's Best Ads... and The Stories Behind Them Sometimes we all like to pretend we're not motivated by money. That's fine to believe if you want...but you cannot afford such delusions if you are a...
Kickass Copywriting Crash Course – Market Research
In this segment, John finishes with the USP and discusses the offer and guarantee. He tells how to create a USP when you can't think of anything unique about your business, and discusses the biggest problem new copywriters have. He goes on to talk about client...
Premium Programs
Platinum MastermindÂ
The Simple Writing System
Enter The Clubhouse
Kick-Ass CopywritingÂ
Carlton Swipe Files
The Freelance Course
From my understanding yes because you’d still need to push people’s emotional hot buttons in order to get them to part with their wallets, even when it’s for a good cause.
Ahhh okay, thanks!
It applies to anywhere you want to sell anything. Even if what you are selling is yourself…to a prospective employer, a prospective spouse…the principles are the same. They even could be used if you want to get your kids to do something they don’t want to do!
Love that Virginia…getting the kids to do something they don’t want. I didn’t think of it that way. I will now!