Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
Daniel Cugliari posted an update 9 years, 2 months ago · updated 9 years, 2 months ago
Listening to John and Kevin’s podcast episode ‘On Story‘ got me really curious about how ‘tales’ get told of real-life events.
I’ve never been a good story teller – and piecing together chains of events that retain the same anticipation, angst or excitement from the original never came easy to me.
—
Over the last few weeks I discovered Dan Carlin’…Read more -
Larry E. posted an update 9 years, 2 months ago
John,
Today AWAI released to those of us who subscribed to “BOOTCAMP ON DEMAND” from last months AWAI BOOTCAMP your presentation before the group and all I can say is WOW!!!
Not to give anything away in case others watch it there or you post it here (not even the title) but you took the gloves off for this one! I learned a whole lot of all new…Read more -
Larry E. posted an update 9 years, 2 months ago
While we are discussing GARY HALBERT he wrote a series of letters called THE BORON LETTERS to his youngest son Bond.
This book is available on Amazon under $25.00 and if you’re a fan of the late great Gary Halbert you should definitely read this book! -
Larry E. posted an update 9 years, 2 months ago
The Gary Halbert Letter
http://www.thegaryhalbertletter.com
The Gary Halbert Letter. The most valuable website on the Internet. -
Recent Member Lessons
David’s Inner Circle Bonus: David Deutsch’s Bullets Checklist and Templates
Bullets are like little salespeople. Each should have the power to sell the product on its own. In this month's bonus, David shares his secrets for creating killer bullets. Use my B-U-L-L-E-T-S formula.(You don’t have to use every technique in every bullet.) ........
Develop a Marketing Mindset
If you’re going to have the ability to respond to today’s changing economic situation, you’ve got to be able to think marketing. You must be able to see the marketing implications of every situation, problem or opportunity. You must be able to systematically and...
John Carlton’s Best Ads: The Dollar Bill Letter
Get all of John Carlton's most successful ads here >> John Carlton's Best Ads... and The Stories Behind Them Sometimes we all like to pretend we're not motivated by money. That's fine to believe if you want...but you cannot afford such delusions if you are a...
Kickass Copywriting Crash Course – Market Research
In this segment, John finishes with the USP and discusses the offer and guarantee. He tells how to create a USP when you can't think of anything unique about your business, and discusses the biggest problem new copywriters have. He goes on to talk about client...
Premium Programs
Platinum Mastermind
The Simple Writing System
Enter The Clubhouse
Kick-Ass Copywriting
Carlton Swipe Files
The Freelance Course
Good Story 🙂
One of the things I realized early on working with John Carlton is that good sales copy is structured story telling. It has a lot in common with technical writing.
Just like a story designed to make you laugh, or cry, or learn a step-by-step process, there are constructs and patterns that have proven to work in copy.
That was…Read more
Oh nice.
I’d always assumed that good storytellers always learnt by intuition. (Unfortunately for me, my intuition told me to stop telling stories because I never hit the punch line).
It’s good to know I might be able to get some of the basics down at least, even if I don’t become a master storyteller.
That book looks super interesting – tha…Read more