Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
Warning: Attempt to read property "id" on null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/user-last-login/user-last-login.php on line 147
Warning: Attempt to read property "id" on null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/user-last-login/user-last-login.php on line 147
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Attempt to read property "id" on null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/user-last-login/user-last-login.php on line 147
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
-
Robert posted an update 9 years, 6 months ago · updated 9 years, 6 months ago
I am looking for some good copy on selling tangible items that are rather boring. For example, motor oil? I sell AMSOIL (A side business), and it’s not really possible to come up with some kind of “secret” or blind bullets since there is nothing new to discover once they get the product.
The same goes for my upcoming target stand, there is no…Read more
-
Peter Ippolito posted an update 9 years, 6 months ago · updated 9 years, 6 months ago
I’m curious if anyone has any experience or test results on how best to sell big, one-time discounts.
We have a daily deal site–like groupon, we offer daily deals in local businesses: 50-90% off in salons, restaurants, etc.
Our headlines have always basically been announcing the discount. That is, “70% Off Hair Straightening Treatment in…Read more
-
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Hi Peter. I have not been involved in any testing on this particular topic. However, a huge sale like that is generally considered a hook. But only if it’s credible. Some biz have products that are never NOT on sale (furniture stores often operate this way), so they have to add other hooks to get readers’ attention. One furniture store owner I…Read more
-
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Hey John, thanks a lot for the detailed and helpful response. Makes sense–and certainly will require some hard thought to test it correctly.
Adding the right reason why probably requires adding more personal voice to our copy, which is probably a good thing anyway (“I’ve been trying to convince Salon XYZ to publish a discount on that amazing…Read more
-
-
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Pete – Hope over to Groupon.com.
Notice that they (finally) take as little space as possible to show the sale price. Almost no copy invested.
Not that I have the data, but I’d make a big bet that’s because “on sale” , “super discount”, etc. is assumed by everyone on that particular site.
If you’re in a department store, at any on time you’ve…Read more
-
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Thanks Stan. Groupon has steadily reduced the amount of copy on their site–they used to prize themselves on outlandish and amusing descriptions, which I think John would have dismissed as a perfect example of selling from your heals. Now they are just decribing the basics and the instructions for cashing the coupon.
We got a bit further, but…Read more
-
-
-
The Marketing Rebel Team wrote a new post 9 years, 6 months ago
Copywriting Tip — How to Grab Your Prospect's Attention
In this clip, taken from a Copywriting Hotseat, John talks about how to call out to your prospect at the beginning of a sales letter, and tells […] -
The Marketing Rebel Team wrote a new post 9 years, 6 months ago
The Mindset of the Direct Response Buyer
This piece is taken from a hot seat that John Carlton and Stan Dahl conducted. Harlan Kilstein is on the hot seat. He is an experienced marketer […] -
The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton on Copywriting: How To Write Clear, Engaging Copy
John Carlton shows why there are job opportunities for skilled writers. How it is easy to set yourself apart if you can write clearly and […]
Recent Member Lessons
David’s Inner Circle Bonus: David Deutsch’s Bullets Checklist and Templates
Bullets are like little salespeople. Each should have the power to sell the product on its own. In this month's bonus, David shares his secrets for creating killer bullets. Use my B-U-L-L-E-T-S formula.(You don’t have to use every technique in every bullet.) ........
Develop a Marketing Mindset
If you’re going to have the ability to respond to today’s changing economic situation, you’ve got to be able to think marketing. You must be able to see the marketing implications of every situation, problem or opportunity. You must be able to systematically and...
John Carlton’s Best Ads: The Dollar Bill Letter
Get all of John Carlton's most successful ads here >> John Carlton's Best Ads... and The Stories Behind Them Sometimes we all like to pretend we're not motivated by money. That's fine to believe if you want...but you cannot afford such delusions if you are a...
Kickass Copywriting Crash Course – Market Research
In this segment, John finishes with the USP and discusses the offer and guarantee. He tells how to create a USP when you can't think of anything unique about your business, and discusses the biggest problem new copywriters have. He goes on to talk about client...
Premium Programs
Platinum MastermindÂ
The Simple Writing System
Enter The Clubhouse
Kick-Ass CopywritingÂ
Carlton Swipe Files
The Freelance Course
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Stan Dahl replied
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Hi Robert — Good question. You seem to be over thinking this just a bit.
Info product or physical product, your copy should be about the benefits it will provide to the person’s life.
Will it save me time? Money? Do you make it easy to reorder?
Picture of a can of oil do not contain a benefit. Pictures of more free time, cars that look…Read more
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Robert replied
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Thanks Stan,
You’re 100% correct, and I am probably missing something important and haven’t experienced that “a ha” moment yet.
I find it difficult to come up with good copy that will make customers really want the item. I can understand how an informational product can create an itch that just has to be scratched. You really want to know the…Read more
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Peter Ippolito replied
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Hey Robert, if I may, I’d suggest checking out The Adweek Copywriting Handbook by Joseph Sugarman. Sugarman pretty much only sold physical products, and was an expert at making the basic intriguing, and making the complicated easy to understand. Good examples there of selling swiss army knives, grapefruits, watches, calculators, underwear, and…Read more
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Robert replied
Thank you Peter, I will search out and see what I can find by Sugarman.
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
John Carlton replied
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Hi Robert. I’ve sold a bit of “not terribly interesting” products in my time.
First, though, you need to exhaust the potential storylines that can be there. Is there a story behind the creation of the product? Or is there a story behind the creator of it — did he make an accidental discovery while working for NASA, or did he build his own lab…Read more
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Robert replied
Thank you John for taking the time to reply. It has helped tremendously.
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Robert replied
I would really appreciate that John! How can I contact you?
Thank You,
Bob