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  • OK. So I had a client ask me to re-write a sales letter and wanted it to be more “collaborative.” I have struggled with it, but think I put something together somewhat coherent, but don’t believe it will work. I need some feedback. I am attaching the first letter and the re-write…Read more

  • Doing a product launch a’ la Jeff Walker. Here is the squeeze page for sign-ups. Would love some feed back. Will be a three video series, first two videos are in editing now. . .

    Thanks!

    • Sorry – Launch date will be next week with each video released every five days. Ultimate purpose is to get a live webeniar/Group Coaching call.

    • Hi Dave,

      I think that the main improvement I would make is to tell your prospect what they are going to get with the 5 videos… you cover the topic of the videos, but there are zero benefits that are communicated. I have no idea what I’m going to learn in those videos and no reason to give you my email address.

      I would also leave the…Read more

    • I agree with Virginia in regards to the shirt… you should never have a check pattern like that on camera… go solid.

      Also, the call to action… tell them EXACTLY what to do at the very end of the video… “Get (benefits) by entering your name and primary email address in the opt-in box right now and I’ll see you on the other side.”

  • A friend of mine is a realtor and has reached out to me for ways he can increase profits– both, from buying and selling clients.

    This is a potential client for me, but I don’t have any experience in this market, so I was hoping to get some suggestions.

    I do have a few questions.

    When it comes to listing properties:

    How would you make a…Read more

    • Peter Drucker said that, “The aim of marketing is to make selling superfluous”… meaning unnecessary. So if you can help this agent with her marketing then it’s going to make her more effective in all the areas of the sales process… she won’t have to work as hard or sell as hard if her marketing is good.

      And that’s how I would frame the…Read more

  • How to Get MRIC Emails to go to Your Primary Gmail InboxIf you use Gmail you have probably been exposed to their latest efforts to sheild you from those “wascally” marketers who are doing their best […]

  • Math is not just for scientists and people walking around with pocket protectors (Do they still use those?). Everyone can benefit, both in their everyday life and in business with an understanding of how to do […]

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