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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
How to trim a video with Windows Photos
Probably one of the last places you would expect to find a video editor is in an image app. But, you can open a video in Windows Photos and do some editing. If you just want to clip a piece of a video without having to re-render it in Camtasia, you don't really have...
How to manage website files with Filezilla
Filezilla is an easy-to-use (and free) FTP app. If you need to upload/download files and don't want to use CPanel to do it, this is a great alternative. We created a very short video to introduce it to you: Click on the image to watch the video: If you have any...
Make your WP sidebar sticky
One way you can make sure visitors to your site see what you want them to see is to keep exposing it to them as they scroll down the page. There is a WP plugin called Q2W3 Fixed Widget (interesting name, eh?) that will make your sidebar sticky, so it follows the...
Introduction to the GDPR
If you do business in the European Union, you have to be familiar with the European GDPR (General Data Protection Regulation). This article is designed to give an overview of the Regulation. It does not give legal advice to any one person or company. If you have any...
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