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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
Increase your efficiency with Video Speed Controller
You probably have a lot of videos waiting for your attention, but who has time to watch them? This tool may help. It speeds up the video so you can save time and don't have to jump around trying to find the info you need. We created a demo video which is very...
Get your questions answered with Survey Monkey
Survey Monkey provides a free, easy way to create quizzes, surveys, questionnaires, etc that you can use to get the information you need to grow your business. We created a short video to introduce it and show how to create a simple survey. Click on the image to watch...
Alternative to Google Keyword Planner
If you want to do a quick keyword search, this site has a tool that might be of interest. TheHoth.com has a free keyword search utility that returns Google results without you having to log into (or even have) an AdWords account. We created a short video to introduce...
Instagram: Your new homepage?
If your (or your client's) target market includes the under-30 crowd you have to be looking at how to integrate Instagram into your marketing. More and more consumers are going mobile, and are looking for "real" information when they want to purchase. They are no...
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