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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
Another reason to make your website mobile-friendly
Unless you have been under a rock the past few years, you know that more and more people are using mobile devices to surf the internet. Google is continuing to cater more and more to their needs, and last week announced that they would be instituting "mobile-first...
Easy client scheduling with Calendly
Calendly is an easy, free solution for enabling clients or prospects to schedule time to speak with you. No more back and forth emails. They just go to your schedule and book a time. We created a video to show you how to get started and how to set up a basic...
A source of unlimited content ideas?
If you have a blog, you are constantly searching for new content ideas. This also applies if you do any other type of content marketing. Youtube, Facebook, articles, etc. I stumbled on a site the other day which I think is really cool, and it can give you a ton of...
What the heck is a blockchain?
What blockchains are and why we need them Anyone who is familiar with Bitcoin or any other cryptocurrencies is familiar with the term "blockchain". It is the system that assures that your bitcoin is secure from hackers, and is essential to the entire cryptocurrency...
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