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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
A power nap is only a click away…
As entrepreneurs, we tend to get way too little sleep. Which makes it harder to get things done. Which means we have to work longer hours and don't get enough sleep. Which means... I think you get the idea.. Kind of a nasty cycle. It is said that a power nap in...
Squeeze new value out of your existing content
Creating content the easy way... If you have been creating content for any length of time, you are sitting on a gold mine. Just combine, split, convert. You can: Reach new audiences: People consume content in different ways, and hang out in different places so...
Are your pages loading quickly?
One of the most important metrics used by Google now is the speed the page loads. This is made even more important by the fact that more and more people are using their phones (some of which are still at 2G speed) to surf the internet. Do you know how fast your page...
Easily send large files with these free services
We have found 2 services that will send fairly large files to any email for free.  There is no demo because they are so simple to use Hightail This is a very handy site which will allow you to send files up to 50 MB to any email for free. I find that it is hard to...
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