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Where (What) are the best Swipes for a (digital) client, who focuses in digital marketing, e-commerce, managed websites, local seo, & landing pages?
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Charles McCorquodale posted an update 5 months, 4 weeks ago
Where (What) are the best Swipes for a (digital) client, who focuses in digital marketing, e-commerce, managed websites, local seo, & landing pages?
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Vivian posted an update 6 months ago · updated 6 months ago
Hi everyone , I just finished the SWS course, and it is incredibly valuable ! Now I have a question: is there a guideline for converting the sales letter into different formats such as social media posts, YouTube videos, blogs, and emails?
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Hi, Vivian,
To me, it’s not so much a question of “converting,” since each has such a different function — sales letters sell, but social media posts, blogs, emails often serve to get leads.
And to lead prospects to the sales letter or elsewhere.
That said, you do want to extract your USP, your main selling points, and much else from the s…Read more
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Thanks, David, for clarifying. I now see the difference between selling and generating leads. Much appreciated!
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Raiyan Anwaar posted an update 6 months ago · updated 6 months ago
Question for anyone who is knowledgeable on Facebook pixel.
Is conversion API a big help? Or is just the face book pixel enough?
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Hi, Raiyan,
Your question is outside my the scope of my technical expertise.
But I was curious about it and curious to see what AI would have to say.
So I asked ChatGPT.
Answer, below, looks pretty accurate. But hopefully someone who knows from experience will comment…
The Facebook Pixel and the Facebook Conversion API (CAPI) serve…Read more
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Thanks David!
Question. Do you sell your advertisements alone without the mentor ship (like how John does)?
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Jahzel Morel posted an update 6 months, 1 week ago · updated 6 months ago
Hi Club,
As we know John’s copy style is long, punchy and outrageous at times.
Taking time into consideration, what’s the best form of copy to use online in your opinion.
For instance Facebook is a pain in ass with its compliance and ads rules. You gotta be extremely careful with what you say in there. I learned the hard way… believe me.
So,…Read more
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Hi, Jahzel,
This is very little “this works and this doesn’t” online or off-.
It all depends on how it’s done.Long copy when it’s interesting and compelling can work.
Short copy when it does what needs to be done and says what need to be said to get the click or sale can work.Generally speaking, shorter often works better because people say…Read more
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Yeah, everything you write must go through a rigorous “does this work here, in this context, to this audience, about this subject, at this time?” test. You just gotta train your brain to be objective, and to figure out the risks, rewards, (especially the unnecessary risks and weak-ass rewards), and WHAT WILL WORK BEST.
This skill gets developed…Read more
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Recent Member Lessons
How to match a font
There are thousands of different fonts out there. If you see one you like on a website, sales letter, or even a PDF or Word doc, it is almost impossible to even narrow down the choices to determine what it might be. One site that I have found to be a great first step...
Make your writing error-free (spelling and grammar) with Grammarly
Sometimes it seems that it is a "macho" thing to do...to not care about the grammar and spelling when someone (not you, I'm sure) writes a blog post, email....even a paperback book. The attitude is that if the reader takes affront...well... it is the reader's problem,...
Don’t do this on Facebook…
For several years now, Facebook has been a great source of free traffic for websites. Of course, marketers have taken full...and in some cases, excessive...advantage of this. There has been more and more abuse in recent years, especially by websites that are in...
A wacky excuse to contact your prospects (or clients)
Anyone who uses content to keep in touch with customers and prospects occasionally (or maybe more often) hits a dry period where they can't think of new and interesting content to use engage their audience. Here is an idea that, with a little imagination, could be the...
Premium Programs
Platinum MastermindÂ
The Simple Writing System
Enter The Clubhouse
Kick-Ass CopywritingÂ
Carlton Swipe Files
The Freelance Course
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John Carlton replied
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Sorry, that’s way too little information to figure out what you might be looking for. Need to know what market you’re, specifically. And what the goals of the client are, and what the offer is, and what the product is, and why do you think finding swipes will help you more than just creating original marketing. Also, what is the competition doing,…Read more