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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
How to match a font
There are thousands of different fonts out there. If you see one you like on a website, sales letter, or even a PDF or Word doc, it is almost impossible to even narrow down the choices to determine what it might be. One site that I have found to be a great first step...
Make your writing error-free (spelling and grammar) with Grammarly
Sometimes it seems that it is a "macho" thing to do...to not care about the grammar and spelling when someone (not you, I'm sure) writes a blog post, email....even a paperback book. The attitude is that if the reader takes affront...well... it is the reader's problem,...
Don’t do this on Facebook…
For several years now, Facebook has been a great source of free traffic for websites. Of course, marketers have taken full...and in some cases, excessive...advantage of this. There has been more and more abuse in recent years, especially by websites that are in...
A wacky excuse to contact your prospects (or clients)
Anyone who uses content to keep in touch with customers and prospects occasionally (or maybe more often) hits a dry period where they can't think of new and interesting content to use engage their audience. Here is an idea that, with a little imagination, could be the...
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