Hi Kieran,

In a slowing / down economy, you’re going to get more refunds on a $997 product. Still, and 80% increase is higher than I’d expect.

Do you have any more data?

How many days after purchase to people request a refund? Any change to that in the past 5 months?

Pre-covid, did your customer get different results the first 30(?)…Read more

Hi Kieran: If you aren’t doing this already, you might try giving them a Quick Start guide. Something that gives them an easy way to get started and a specific path through your training. The biggest hurdle is to get people to actually log in and do something, so you should make them want to get started ASAP.

One thing that you could test is…Read more

Stan & Virginia, thanks for the replies! Some food for thought already.

So, we actually have a 7 day refund policy and always have. I debated having no refund policy as I didn’t want tire kickers but went with 7 days in the end. I would’ve assumed that a shorter refund policy would reduce refunds now that Amazon etc have got people in to the hab…Read more

With a little empathy and salesmanship, you can get better answers on why they refunded on the phone.

I suggest you think hard about your refund period. I expect you’ll see a noticeable increase in sales if you go to 30 or 90 days.

Does it cost you anything to have a longer refund period? Are you paying people to work with them during the 7…Read more

The best resource is John’s Freelance Course. It is not included in the MRIC but is very inexpensive and worth its weight in gold. There is a link in the right column.

Wonderful, thank you for your reply!

Hi Kathleen,

That section of the email course was recorded years ago.

Both platforms have been through a lot of changes. I wouldn’t make that recommendation today.

The point, at the time, was that aWeber was simple, easy to get started, and they had much better deliverability.

Contant Contact would let you load any email in and start…Read more