Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
Sean Van Zant posted an update 2 years, 7 months ago · updated 2 years, 7 months ago
Does the USP come from the Big Idea?
Or does the Big Idea come from the USP?
-
Sean Van Zant posted an update 2 years, 8 months ago · updated 2 years, 7 months ago
What is the best way to use the ‘Power Words’ document?
-
First, read through it so you get an idea of what words are there and when they can be used. Then, keep it by your side when you are writing so it can give you ideas of better words to use in your copy. This is especially helpful if you find that you are using the same word or words over and over.
-
Okay thank you again Virginia for all your help!
-
No kidding, I just stepped away from using it and logged in here to see what’s new and scrolled down here to your post. 😀
It’s not what I would call a “quick reference” type document.
It’s something you’d take your time to peruse while having a bit of copy you’re working on.
Without context it’s merely a passing curiosity (nothing wrong with…Read more
-
-
Sean Van Zant posted an update 2 years, 7 months ago · updated 2 years, 7 months ago
And how does the Unique Mechanism fit in with the Big Idea and the USP?
-
Big idea will come from your USP. Why? Because your unique position is the a great point to communicate. Why should someone buy from you and not your competitor? Well, your USP is the answer, and that should relate to the big idea.
However, the big idea is an exciting, interesting, attention grabbing idea. It is completely separate, but you…Read more
-
-
Sean Van Zant posted an update 2 years, 7 months ago
If you are having trouble getting stuff done and needs some accountability, focusmate is a great solution.
I know I have lots of trouble focusing.
It works through doing a 25 or 50 minute online video session with your “focusmate”
People sign up for a session, and people can join the calendar with you totally randomly.
Or you can sign up for…Read more
-
John Ross posted an update 2 years, 7 months ago
Wondering if anyone can help.
I’m looking for ways to do deeper persona research.
I’m not sure how to ask, does anyone know some of the world’s best customer persona builders and anything about their process?
What makes a strong persona?
Would love any and all advice. Thank you
Recent Member Lessons
How to Use Zoom for Meetings and Video Creation
If you want an easy way to conduct an online meeting, you should check out Zoom. It is getting more and more popular and, for 1 to 1 meetings it is free. The free service only allows up to 40 minutes for meetings with more than 2 people, but upgrading is fairly...
How to Quickly Find A Great Domain Name
Here are 2 free tools that you will find very helpful if you are looking for an available domain. If you want to find an available domain, go to www.LeanDomainSearch.com and enter your keyword. It will come back with upward of 1,000 domain names which include...
How to post PDF’s in the Marketing Rebel Club Clubhouse
When you create a post in the MRIC Clubhouse, you can see links to add images, videos, and links, but none to add a PDF. This makes it difficult if you have a piece of copy for which you want to get feedback. There is an easy way to do this, though. In this post we...
How to Convert PDFs to Doc using Google Docs
It is easy to convert a Word doc to a PDF. Just save as a PDF. Unfortunately, it is not so easy to reverse the process. You have 2 choices: Purchase software that you may only want to use one or 2 times Download free software, which probably won't work too well and...
Premium Programs
Platinum Mastermind
The Simple Writing System
Enter The Clubhouse
Kick-Ass Copywriting
Carlton Swipe Files
The Freelance Course
The USP is the basis for your marketing because it answers the question “why should you do business with me?”. The Big Idea is unique to each of your products.