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Felicia586 posted an update 1 year ago · updated 1 year ago
Hello all! I am new to copywriting. I don’t know the first thing about it, but I want to learn. Would love to know where to start. I want to write copy that sells so that I can make a minimum $100K/ year. Would love your input Mr. John Carlton if that is possible. Thank you.
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David Deutsch posted an update 1 year ago
Did an interesting critique of some copy in my Inner Circle group coaching session today.
It was from someone who wants to break into financial copywriting.
The copy was OK, but it reflected little if any knowledge of what’s working for financial publications today, what the top companies are doing, and what no longer works because it has become…Read more
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The Marketing Rebel Team wrote a new post 1 year ago
John Carlton's Best Ads: The Financial Bloodbath Caused By Criminal ScumGary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, […]
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David Deutsch posted an update 1 year, 1 month ago · updated 1 year, 1 month ago
Hey, everyone — David Deutsch here.
I hear this is becoming the place to be so I’ll be dropping by regularly to see what’s up.
I’m always interested to hear what is your biggest challenge to the success you seek as a copywriter or marketer.
And can someone tell me how to get to the place where I can put a bio and edit my photo, LOL.
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Hi David: Welcome to the Club! You can enter your bio and upload a picture by clicking on “Your Member Profile” in the right column under “Your Products” and scrolling about 3/4 of the way down.
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Thanks, Virginia!
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Stan Dahl posted an update 1 year, 1 month ago
BIG BIG BIG News:
We just added hours of new videos to your membership.
Tap the My Stuff menu. That gets you to your personal home page.
In the GOT IT box, tap Marketing Rebel Insider’s Club.
Then head to The Action Seminar.
Days and day of live presentations & resources.
Recent Member Lessons
How to Use Loom Video Creation Software
Loom is a Chrome Extension that allows you to create quick screen capture or webcam videos. It is similar to Screencast Capture (which replaced Jing and which I use on almost a daily basis) with a couple of notable exceptions: Loom allows you to create webcam videos,...
Intro to Snapchat
Snapchat is probably not on the radar for many of you (unless you happen to be within their demographic sweet spot of 18- 24 year olds), but it's still good to stay in touch with new technologies. Also, Snapchat has what they call Publisher Stories, which allow...
World Time Buddy gives you the time anywhere in the world
World Time Buddy is a website that lets you keep track of the time for locations throughout the world. It is very simple to use. Â I created a short video to show you what to do. Â One thing I neglected to do in the video was to show how to open an account, so you don't...
How to set up Google Alerts
If you need a constant influx of new, updated information to post to a blog, Facebook, LinkedIn, etc., here is an easy way to find it. Google has a program called Google Alerts.  When you set up an alert, Google will scan the internet on a daily basis and pull in blog...
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Enter The Clubhouse
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David Deutsch replied
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Felicia, you can’t go wrong starting by hand-copying great ads and promotions.
Read the classic books: Ogilvy, Caples, Hopkins, Schwab. Study the work of Halbert, Bencivenga, Makepeace.
If you don’t know who they all are — find out!
Be curious about persuasion and advertising — it’s all around you!
Study it. What do you respond to? What mak…Read more
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John Carlton replied
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Hi Felicia. A good, but complicated question. David’s answer is excellent.
I would add that getting into copywriting to “make $100,000 a year” is the wrong motivation. This is a difficult gig… despite the learning process being very simple once it’s laid out in steps (as we do in the Simple Writing System). The “hard” part is in applying what…Read more