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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
How to Use Loom Video Creation Software
Loom is a Chrome Extension that allows you to create quick screen capture or webcam videos. It is similar to Screencast Capture (which replaced Jing and which I use on almost a daily basis) with a couple of notable exceptions: Loom allows you to create webcam videos,...
Intro to Snapchat
Snapchat is probably not on the radar for many of you (unless you happen to be within their demographic sweet spot of 18- 24 year olds), but it's still good to stay in touch with new technologies. Also, Snapchat has what they call Publisher Stories, which allow...
World Time Buddy gives you the time anywhere in the world
World Time Buddy is a website that lets you keep track of the time for locations throughout the world. It is very simple to use. Â I created a short video to show you what to do. Â One thing I neglected to do in the video was to show how to open an account, so you don't...
How to set up Google Alerts
If you need a constant influx of new, updated information to post to a blog, Facebook, LinkedIn, etc., here is an easy way to find it. Google has a program called Google Alerts.  When you set up an alert, Google will scan the internet on a daily basis and pull in blog...
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