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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
Will your site be labelled by Google as “not secure”?
Google's Chrome browser is cracking down on websites that don't have SSL certificates in place (hereinafter known as "http" sites, as opposed to "https" sites). Â This started last month (January, 2017). Right now, if your site collects any type of personal...
Introduction to Evernote
Evernote is an effective tool for organizing your work (and your personal files) and sharing with other people. It is relatively easy to learn yet very powerful in what it allows you to do. This video introduces you to its main features and presents some ideas as to...
Welcome to The Simple Writing System
The SWS is John Carlton's premier course on salesmanship and copywriting. To learn more about how the program works -- including the small on-line classrooms and individual coaching -- please visit www.SimpleWritingSystem.com. . SWS Students will find - SWS Video...
How do I create graphics?
There are a lot of times when you need a quick graphic or image. Maybe you want to post a meme on Facebook, maybe you want to illustrate something to a prospect or client. We have several videos that explain different aspects of graphics creation. They are...
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