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Charles McCorquodale posted an update 6 months ago · updated 6 months ago
Where (What) are the best Swipes for a (digital) client, who focuses in digital marketing, e-commerce, managed websites, local seo, & landing pages?
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Charles McCorquodale posted an update 6 months ago
Where (What) are the best Swipes for a (digital) client, who focuses in digital marketing, e-commerce, managed websites, local seo, & landing pages?
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Vivian posted an update 6 months ago · updated 6 months ago
Hi everyone , I just finished the SWS course, and it is incredibly valuable ! Now I have a question: is there a guideline for converting the sales letter into different formats such as social media posts, YouTube videos, blogs, and emails?
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Hi, Vivian,
To me, it’s not so much a question of “converting,” since each has such a different function — sales letters sell, but social media posts, blogs, emails often serve to get leads.
And to lead prospects to the sales letter or elsewhere.
That said, you do want to extract your USP, your main selling points, and much else from the s…Read more
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Thanks, David, for clarifying. I now see the difference between selling and generating leads. Much appreciated!
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Raiyan Anwaar posted an update 6 months ago · updated 6 months ago
Question for anyone who is knowledgeable on Facebook pixel.
Is conversion API a big help? Or is just the face book pixel enough?
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Hi, Raiyan,
Your question is outside my the scope of my technical expertise.
But I was curious about it and curious to see what AI would have to say.
So I asked ChatGPT.
Answer, below, looks pretty accurate. But hopefully someone who knows from experience will comment…
The Facebook Pixel and the Facebook Conversion API (CAPI) serve…Read more
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Thanks David!
Question. Do you sell your advertisements alone without the mentor ship (like how John does)?
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Jahzel Morel posted an update 6 months, 1 week ago · updated 6 months ago
Hi Club,
As we know John’s copy style is long, punchy and outrageous at times.
Taking time into consideration, what’s the best form of copy to use online in your opinion.
For instance Facebook is a pain in ass with its compliance and ads rules. You gotta be extremely careful with what you say in there. I learned the hard way… believe me.
So,…Read more
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Hi, Jahzel,
This is very little “this works and this doesn’t” online or off-.
It all depends on how it’s done.Long copy when it’s interesting and compelling can work.
Short copy when it does what needs to be done and says what need to be said to get the click or sale can work.Generally speaking, shorter often works better because people say…Read more
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Yeah, everything you write must go through a rigorous “does this work here, in this context, to this audience, about this subject, at this time?” test. You just gotta train your brain to be objective, and to figure out the risks, rewards, (especially the unnecessary risks and weak-ass rewards), and WHAT WILL WORK BEST.
This skill gets developed…Read more
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Recent Member Lessons
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Video can be used so many ways in your marketing, and it is really easy to create one that looks like it was made by a professional. We have quite a few posts in the Marketing Rebel Insider’s Club (MRIC) on how to create and edit video. This post will tie them all...
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This is for "the rest of us" who don't use Photoshop and are too busy with other stuff to learn it. Â A lot of marketers use Powerpoint for seminars and online videos, and it is a good tool to use for image manipulation, as well. If you are not pressed for time you are...
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From time to time you may have a video that is not synched properly. Â By "synched" I mean that the audio matches the video. Â When someone's mouth moves the audio matches what his mouth is doing. Â Or, when someone says "click here" you can see the cursor clicking on...
Getting Email Delivered… Read… And Acted On — Overview
This course is divided into 3 modules - In Part 1, John Carlton goes deep into the psychology & structure of email writing. Throughout the presentation he references some of his most successful emails. You can download all of these so you'll have them to follow...
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John Carlton replied
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Sorry, that’s way too little information to figure out what you might be looking for. Need to know what market you’re, specifically. And what the goals of the client are, and what the offer is, and what the product is, and why do you think finding swipes will help you more than just creating original marketing. Also, what is the competition doing,…Read more