Maybe a sugar-free cookie?

You can get any of your marketing materials critiqued by John and Stan if you request a hot seat. There is a link in the right column under “Hot Seats and Consulting”

Thank you very much for the ideas. I appreciate you taking the time to help me, thank you. I got in “the zone” when writing and used a technique Gary Halbert used for follow up for inspiration for the piece i wrote. I want to get your critique on that soon.

I went away from a food based approach, but I do like the apricot. I may want to flesh that one out and then have you guys look at them side by side and see if you see a winner Or split test it with real prospects.

I was kind of kidding with the cookie. You have to be careful what you attach because it has to be very light and not easily breakable. John tells a story of a client that sent some very old coins (I think they were Dubloons) but they were so brittle that a lot of people just got an envelope with crumbles of coin in it.

Hi Sharon: Sorry to hear of your husband’s illness. My mother had Alzheimer’s, so I can understand some of the struggles you are going through.

From reading your profile I assume your husband is in a nursing home or other facility right now. If I were you the first thing I would do is get a second job and spend the next year or two putting…Read more

I would get their email when they sign up for the report, ask for the sale at the end of the report (this depends also on the cost of the product, because it is very difficult to sell an expensive product with one touch) maybe with a “first mover” discount, and then use the email sequence to sell the product to those who don’t buy it right…Read more

Lead gen, and laser focus on emails with value. That does seem like an effective approach. Thank you for replying back Virginia!

I completely agree with Virginia. Your free report builds rapport with them and offers them value upfront, thus making them want more and wondering what to do next – and that’s when you’ll present them with your offer

Hi Ryan: I think it looks pretty good.

I would take out the call to action in the header. That might be a bit soon.

I’m assuming that you are still going to put some graphics in and improve the formatting a bit to make it easier to read.

Also, do you have any testimonials? I would sprinkle them in, putting them in the section that is…Read more