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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
How do I create and build out a video?
Video can be used so many ways in your marketing, and it is really easy to create one that looks like it was made by a professional. We have quite a few posts in the Marketing Rebel Insider’s Club (MRIC) on how to create and edit video. This post will tie them all...
How to remove a background and combine images with PowerPoint
This is for "the rest of us" who don't use Photoshop and are too busy with other stuff to learn it. Â A lot of marketers use Powerpoint for seminars and online videos, and it is a good tool to use for image manipulation, as well. If you are not pressed for time you are...
How to Synch Video with Camtasia
From time to time you may have a video that is not synched properly. Â By "synched" I mean that the audio matches the video. Â When someone's mouth moves the audio matches what his mouth is doing. Â Or, when someone says "click here" you can see the cursor clicking on...
Getting Email Delivered… Read… And Acted On — Overview
This course is divided into 3 modules - In Part 1, John Carlton goes deep into the psychology & structure of email writing. Throughout the presentation he references some of his most successful emails. You can download all of these so you'll have them to follow...
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