From my understanding yes because you’d still need to push people’s emotional hot buttons in order to get them to part with their wallets, even when it’s for a good cause.

It applies to anywhere you want to sell anything. Even if what you are selling is yourself…to a prospective employer, a prospective spouse…the principles are the same. They even could be used if you want to get your kids to do something they don’t want to do!

Before he starts to write, John gathers all the information he can about the market, the person he is selling to (his avatar), what he has to offer, and why that person should buy the product. He figure out the features and benefits the product has, and what he needs to close the sale. When he starts to write he gathers all the information he has…Read more

Hi Bo: That sounds a lot better.

Hi Greg: You can get John and Stan to review your copy if you finish it (get it as good as you can) and apply for a hot seat.

Hi Bo: I have a few suggestions on how to simplify and target your USP more effectively:

First, I would remove the reference to self-help books. I don’t think it is necessary, and it shuts out all your prospects who have tried other coaching programs but haven’t tried reading books.

Also, I would take out the part about discovering and…Read more

Virginia, thank you so much for your suggestions! I agree with your thoughts and will be posting a few new USP’s later today.