Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
David Deutsch posted an update 10 months, 1 week ago · updated 10 months, 1 week ago
One of my pet peeves is that too many people don’t take their copy for a “test drive” before they submit or run it.
Here’s an easy way to do it:
1. Give it to someone (preferably a potential prospect) to read. Or read it aloud to them.
2. Notice if and where they start to resist further reading or listening. (If you’re reading, notice…Read more
-
The Marketing Rebel Team wrote a new post 10 months, 2 weeks ago
John Carlton's Best Ads: The Most Important Letter You'll Ever ReadFinally, here is a great example of a completely “blind” letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you […]
-
David Deutsch posted an update 10 months, 2 weeks ago
Big (enormous, actually) mistake too many copywriters make…
Writing copy as if they are the first person in history to make that promise.
They say: Make a lot of money! Lose a lot of weight! Be more successful!
Prospects say: “Oh, please, tell me more.”
No they don’t. Prospects say: I’m outta here.
You need some MSP:
✅ MAKE…Read more
-
John Carlton posted an update 11 months ago · updated 10 months, 4 weeks ago
Have you watched the Copywriting Hotseat just posted (below) about empathy?
It’s full of critical insights to a real-world situation with someone trying to break into a new market… plus some savvy warnings about wading into shark-infested marketing waters.
There’s absolutely ZERO need for you to go through the “screw around and find out”…Read more
-
This was great thanks John.
Especially the reminder about making sure to write everyday even in the most inconvenient of places!
-
-
David Deutsch wrote a new post 11 months ago
The 4 Best Ways to Multiply Your Copywriting Successby David L. Deutsch You can read all the best books ever written about flying. But that doesn’t mean you can pilot an airplane. Similarly, if y […]
Recent Member Lessons
Unlocking Business Potential: Jay Abraham’s Strategies for Explosive Growth
In this discussion, David Deutsch interviews Jay Abraham, a renowned business strategist, about his approaches to growth, copywriting, and strategic thinking. Jay emphasizes the importance of leveraging existing assets within a business to maximize results before...
John Carlton’s Best Ads: So Why Does a Famous Doctor Urgently Need To Speak With You?
I still don't know why Rodale came to me for a letter to the burgeoning Christian health market. I was the guy who wrote their "sex" letters, and was briefly blacklisted for causing trouble and generally not being a "team player". I mean... I use very strong language...
Give Something Away
This aspect of immutable human nature deserves a chapter all to itself: the desire to get something for nothing. Entire businesses have been built by fulfilling this desire. If you offer a good product or service, whatever you give away can only come back to you—many...
John Carlton’s Best Ads: 20 Dollars From My Own Pocket
Get all of John Carlton's most successful ads here >> John Carlton's Best Ads... and The Stories Behind Them Bodybuilders are among the most insane people on the planet. Two quick stories to prove it: I once trained with Leo Costa, Jr. for a year in the...
Premium Programs
Platinum MastermindÂ
The Simple Writing System
Enter The Clubhouse
Kick-Ass CopywritingÂ
Carlton Swipe Files
The Freelance Course
Thanks David.
Love these tips you post every so often in here. Always take something away from them!
Owen.
You’re very welcome, Owen.
Thanks for letting me know!