Rob, that you are already noticing this indicates you’re off to a good start.

Stories sell. That’s true in any business.

Unless you are writing for companies like Coke, who’s fortune is their distribution and LONG-time market penetration, ignore their ads. You have nothing to learn from what they do. Does not apply to any of the gigs you’re…Read more

Yes, Rob, you’re seeing this correctly. There is, indeed, a need for writers who know how to craft a story. But it must be joined at the hip with salesmanship — too many writers bore readers with tangents that may be “important” to character development or plotlessness, but which aren’t relevant to the bottom line of persuading a prospect to…Read more

Best of luck Larry! Hopefully you exceed all your expectations and you enjoy massive success.

Great Pete….thanks! Just printed this out to refer to going forward!

Congrats for the bold step, Larry! And the best of luck and massive success and joy and positive excitement:-)

Thanks very much Marc!

Act like you’ve been there before.

If they don’t give you specific instructions, don’t ask. You’re both indicating it’s your first rodeo and begging for a complex answer.

A Word doc, with all of the style you recommend, is fine. In the end, it’s their call if they use your font, italics, bullet format, etc.

Thanks Stan!
Gotcha! I won’t open a potential Hornets nest with a new client if one doesn’t exist.

I like the headline, but I think you can touch up some of the copy…and make it more clear and concise.

The VSL has to start off with something that grabs the attention of the viewer, which is the same thing a headline does. You might want to start by recording the sales letter to see how it sounds. A good sales letter would make a good VSL. One thing that John teaches is that if you have a face-to-face sales presentation that works you can…Read more

I’m not sure that being a successful stockbroker qualifies you to write copy. Stockbrokers analyze stocks, which requires a completely different skill set than writing compelling copy.

If you were a stockbroker who wrote winning copy for himself that would be a different thing, but that’s not what you are saying here.

Evan – I don’t see any reason why I wouldn’t try that hook if I were you.

As we try to demonstrate in the Simple Writing System, sections of the sales message can be tested independently from others.

In this case, that hook doesn’t mean you have to change the benefits of your offer, or your specific offer.

I’ve never met an active trainer who…Read more