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Robert posted an update 9 years, 7 months ago · updated 9 years, 7 months ago
1. Newsjacking opportunity for copywriters–how?
2. Anybody notice the similarities to USP and the initial show tonight of Food Network Star? Good correlations. . .and if you don’t think so. . let me know. -
Tanja posted an update 9 years, 7 months ago · updated 9 years, 7 months ago
So excited to be here. The first week was great! So much content around – I think I know where i’m spending my weekend. Also, can’t wait to receive the hardcopy workbook by post. Does anybody know how long does it take to arrive to UK?
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Hi Tanja welcome.
I am in the UK as well. -
Hi Tanja The best thing to do would be to open a support ticket (click on contact us in the top menu). Anne is best equipped to answer that.
Glad you are enjoying the course. We used to just post the first 3 lessons online, but last year there was a student from China who had his materials shipped to someone in the US, so we posted everything for him.
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Thank you Virginia. Will contact Ann and ask her.
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I’m in the UK and mine came yesterday.
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I’m in the U.S., mine came yesterday, but I ordered Monday and paid express. . . .
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I’m in UK too. It took 6 days from joining (June 1) to getting here (June 7)
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I got mine yesterday too! 🙂
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Marcin Soltysik posted an update 9 years, 7 months ago · updated 9 years, 7 months ago
Writing copy for offline business:
I understand we pick up one awatar when we write copy for golf, self defence, etc we should narrow down as much as possible with details or our client avatar correct? Even if we go down really deep we still have big enough market to target, how do you go about it in offline world, you are limited to location so…Read more-
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You still need one avatar. Your avatar is your best customer/prospect. For example, a chiropractor may have all types of clients, but his best one may be a 40-year old mother of 2 who has a full-time job and is totally stressed out. That does not describe all of his clients, but you can’t write copy to everyone. As you go on in the course this…Read more
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To answer your question, though, you would have to write separate copy for each main avatar. For example, weight loss sites may have a place where they ask the person’s sex or ask how much weight they have to lose…or both. They then take the person to a page that targets their specific needs. That is one way to handle it. You first have to…Read more
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I know Robert will help me, I’ve never question that, and I just finished creating my main avatar, I was asking about your experience with offline businesses, If traffic comes from PPC that’s not a problem I can send females to female avatar landing page, but with SEO thats a bit tricky
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For SEO you are targeting specific keyphrases. You have to know what keyphrases your prospects are using and then create pages on your site that address those phrases. This is really the same thing, because all pages are super-focused on one concept. For the chiropractor, one keyphrase may be car accident back pain (just off the top of my…Read more
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I dont think you got me there, or I’m missing something. I’m talking about segmentation for female/male avatar traffic as I thought gender is a starting point. For local business 80% traffic will come from keywords like chiropractor + location, Best chiropractor + location most of them will land on home page, at this point we won’t know if we h…Read more
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For phrases like Chiropractor New York you have to segment them after they land on your site by having subpages that address their specific problem.
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Marcin, try a few simple things first –
Using your example, add male, men, female, women, etc. to the end.
One example: chiropractor + location + men
If you think male/female is “the” critical split from the first, make a prominent part of your landing page an option to pick:
2 big buttons:
Click Here to learn how we make women’s back pain…Read more
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Hi Stan
I’ve been trying adding + men , + female but that’s traffic you don’t want if you want to keep your business professional 😉
Regarding male/female “split” I got an impression from recording that M/F split is critical please correct me if I’m wrong, as after your post I think i’m very wrong -
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Marcin
I think you are mixing 2 different things. SEO gets your site ranked for search. Once you get the people to your site from the search engines you can warm them up, figure out who they are and what they want, then send them to your sales letter. As you probably know, you cannot send SEO traffic directly to a sales letter like you would…Read more
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Let’s try this:
Forget about Seo, ppc, and imaging chiropractor website, every month 500 people visits his home page 300 male, 200 female, 90% of them typed ‘ chiropractor + location’ their goal is to find cure for their back pain, I though I should have banner on home page sending all of them to the webpage where I have my ‘unisex’ sales letter,…Read more -
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Hi Marcin. Long thread, hope this reply slips into the right spot.
You’re overthinking this. The general idea behind creating an avatar is to force you to pay attention to WHO your audience is. Yes, there are gender differences in most markets. However, doing this exercise actually startles many marketers who have either incorrectly “believed”…Read more
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Thanks for your input John, great info! After chat with Robert we decide we gonna start with copy for chiro’s website, I’ve check all my clients in last two years and is 65/35 male/female ratio so first I gonna be testing male avatar copy then ‘unisex’ copy to see which one is converting better, once I have this sorted I’ll be working on copy for…Read more
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Raj Bapna posted an update 9 years, 7 months ago · updated 9 years, 7 months ago
I am so excited to be here. I just joined, so got to come up to speed. I had previously joined another of Harlan’s course and loved it.
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Welcome, Raj!
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The Marketing Rebel Team wrote a new post 9 years, 7 months ago
Action Seminar: How to Get Past the Gatekeeper
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Virginia Drew replied
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I didn’t see it last night, but from other seasons, I know that one of the major challenges each contestant has is to position him/her self uniquely on a network that has already done every major food premise in its 20+ years on the air. It’s interesting to see how they inject themselves, their personalities and their backgrounds into their “…Read more
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Robert replied
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I also found it interesting about “ego-less.” There was one contestant who received feedback and changed immediately. . .the long-haired guy who wants to be the Sandwich USP. An earlier one. . .who I think is the one who got cut first. . .was something like, “There feedback was nice, but I’m going to do what I’m going to do.” Ego-less is NOT a…Read more
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Stan Dahl replied
Not sure I understand your Newsjacking question.
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Robert replied
My bad Stan. . .not “How?” as in how to do it. “How?” as in use #2 to write article/blog/email, etc.
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Stan Dahl replied
When you get to headlines. That will be the main part of newsjacking. Headline to grab attention leveraging news. In the story, transition from that to your angle
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Virginia Drew replied
Robert When you get to (I think) Step 9: Your Story and Your Voice, you will see a similarity to this, as well.