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  • Jiyaad Naeem posted an update 10 years, 2 months ago · updated 10 years, 2 months ago

    Hey Rebels, without coming off as a heretic, I was thinking of great companies that are known for marketing, but don’t employ direct response marketing, and I was thinking about Nike, and other fashion companies, as well as Apple. For Apple, I know their current commercials are benefit and feature based, but my question is – how is it that some…Read more

    • avatar
      Stan Dahl replied

      Hi Jiyaad – Addressing this topic is part of my standard presentation when I speak at events. I’ll try to give you a short version.

      Nobody credible will tell you “traditional” advertising doesn’t work. Clearly there are a lot of companies most of us know who don’t employ direct response.

      However, those companies have two things that most of my…Read more

      • Jiyaad Naeem replied

        Thanks Stan – I’m adding that to my presentations now too ! I guess this was also in my mind because of John’s blog post a few weeks back, but it wasn’t until I was having a conversation with a college kid that I had to ask.

  • avatar

    Virginia Drew wrote a new post 10 years, 5 months ago

    How to Install a Wordpress Plugin — 3 Ways This video shows how to install a wordpress plugin using 3 different methods. This is for plugins that you receive in the form of zip files, not […]

  • Jiyaad Naeem posted an update 10 years, 5 months ago · updated 10 years, 5 months ago

    Hey Guys, so after the SWS and landing my first official writing gig during SWS, I’m pretty turned onto writing copy. Yea I’ve been billing myself as a marketing consultant first, but I really want to develop my copywriting chops, and I heard that two of the best ways to do that is to A. get an A level mentor and B. Get a job under a copy cheif…Read more

    • John Carlton replied

      Hi Jiyaad. Eventually, just buy my freakin’ “Freelance Manual” for a good look at managing your career. It’s timeless, with lots of advice on precisely this sort of decision.

      Early on, take every job possible. I worked with agencies, as a freelancer, and decided to never, ever take a job at one… because those jobs were stifling. You want to…Read more

    • avatar
      Virginia Drew replied

      Hi Jiyaad: You can get the freelance course here: http://www.marketingrebel.com/copywriting-salesmanship-closing-the-deal/john-carlton-freelance-course/ I purchased it and can tell you that it provides a great roadmap to follow when starting your career. You get a discount because you already have Kickass Copywriting Secrets, so be sure to…Read more

      • Jiyaad Naeem replied

        Wow, thanks John & Virginia! That was very helpful advice, it was like reading a rant post dedicated to my situation. I might need to order another copy of the freelancing manual, I think I bought both when I got KAS, and went through it once but have to go through it again. I’ve managed to get a couple of clients, but admittedly need to do more…Read more

  • Michael Frank posted an update 10 years, 6 months ago · updated 10 years, 6 months ago

    Will the Simple Marketing System students’ and coaches’ posts remain online for student viewing after the coaches’ commentary/instruction ends next week, and if so for how long? Are the running posts in the classrooms available as text downloads for current students, so we can refer back to them after the course instruction ends?

    • avatar
      Virginia Drew replied

      Hi Michael: I am checking on this for you. Just to let you know I saw it.

    • avatar
      Virginia Drew replied

      Right now you have an MRIC membership which gives you access to the classrooms. Stan and John will be keeping the classrooms available for 6 months to anyone who continues as an MRIC member. You will have access to all the bonuses (AS videos and bonus interviews) as long as you are an MRIC member, and they plan on setting up another room…Read more

    • avatar
      Virginia Drew replied

      Everyone will be getting an email that explains what is going to happen. Stay tuned…

  • Catherine posted an update 10 years, 6 months ago · updated 10 years, 6 months ago

    Speed reading
    Hello,
    I am looking for a speed reading course.
    Do you have any recommendation/reference?
    Thank you in advance

    • John Carlton replied

      Hi Catherine. Back in the 80s (when I was just beginning my career as a freelancer and had to devour the library sections on biz, advertising, marketing and so on), I popped for the Evelyn Wood speedreading course. It helped me think about books differently (as tools to be used and abused, rather than read slowly), but my actual reading speed…Read more

    • replied

      EyeQ helped me almost double my reading speed (and improve retention) a few years ago. They’re offering a free trial:
      https://eyeqadvantage.com/

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Give Something Away

by | Sep 13, 2024 |

This aspect of immutable human nature deserves a chapter all to itself: the desire to get something for nothing. Entire businesses have been built by fulfilling this desire. If you offer a good product or service, whatever you give away can only come back to you—many...

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