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The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton Copywriting Tips: Does Your Prospect Know What You Do?
Gary sells and installs precast concrete steps. During this marketing hot seat, John talks to him about making sure his prospects had a reason […] -
The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton Copywriting Tips: Copywriting for Adwords
This hot seat is for Jim Curley, who is an established marketer. He wants to improve his adwords campaign for a product that teaches how to […] -
The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton Marketing Tips: A Good Copywriter is a Consultant
In this marketing hotseat, John explains that a good copywriter is a marketing consultant, not just a vendor. Â A vendor competes solely on […] -
The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton Copywriting Tips: The Snarling Beast Mindset
In this excerpt from a copywriting sweatshop, John Carlton talks about his snarling beast mindset…how he attacks the computer with a […] -
The Marketing Rebel Team wrote a new post 11 years, 1 month ago
Kevin Rogers: Skeptical Visitors to Raving Fans in 30 Sec.
In this clip from the Action Seminar, Kevin Rogers shows how he uses principles of stand up comedy to create a killer USP and convert […]
Recent Member Lessons
Unlocking Business Potential: Jay Abraham’s Strategies for Explosive Growth
In this discussion, David Deutsch interviews Jay Abraham, a renowned business strategist, about his approaches to growth, copywriting, and strategic thinking. Jay emphasizes the importance of leveraging existing assets within a business to maximize results before...
John Carlton’s Best Ads: So Why Does a Famous Doctor Urgently Need To Speak With You?
I still don't know why Rodale came to me for a letter to the burgeoning Christian health market. I was the guy who wrote their "sex" letters, and was briefly blacklisted for causing trouble and generally not being a "team player". I mean... I use very strong language...
Give Something Away
This aspect of immutable human nature deserves a chapter all to itself: the desire to get something for nothing. Entire businesses have been built by fulfilling this desire. If you offer a good product or service, whatever you give away can only come back to you—many...
John Carlton’s Best Ads: 20 Dollars From My Own Pocket
Get all of John Carlton's most successful ads here >> John Carlton's Best Ads... and The Stories Behind Them Bodybuilders are among the most insane people on the planet. Two quick stories to prove it: I once trained with Leo Costa, Jr. for a year in the...
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