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  • Hi Everyone,

    I’m writing now because up until now my sws study was going great but I hit a roadblock with the features and benefits section which I found to be challenging. Can anyone give me a clear and concise explanation… Thank you!

    • Hi Seb: To expand a bit on Mark’s example: A window air conditioner’s features/benefits might be:
      1. 8,000 BTU motor/cools the area quickly and with less electricity
      2. Runs on 110 power/you can plug it into the wall and don’t need a special outlet
      3. Has a QuietKool (my invention) motor/it doesn’t wake you up at night when it turns on and…Read more

    • I look at it from how a thing makes the person feel. Safe, more attractive, less stressed… what does the thing do for them? I write out as many as I can. Definitely research the thing to find reviews from those exposing their feelings about the thing.

    • seb, i have a feature, function benefit spreadsheet I use, email me and i’ll send you a copy
      lar

    • Hi Seb: If you want to try it yourself, go ahead and post some feature/benefit combos and we can comment on them. That is the only way to find out if you really understand them.

  • Hello! Does anyone have the kickass marketing secrets audio on the computer? I got the disks when i bought it the book but i have no CD rom or CD player. (Im a millennial apparently…)

    I can show proof of purchase. just trying to get the audio version in MP3 format so i can put on my phone and listen 🙂

  • Hi all. Brand new Here. First got exposed to the shared style of marketing from Dan Kennedy years ago. I never had the money to pull of a direct mail marketing campaign as suggested by DK (Magnetic Marketing). I am a huge fan of well written copy…Halbert, Carlton, Kennedy, Dahl, Fancher, Marshall, Brunson, Lee…so many. I now have a stash…Read more

    • Hi Lane

      This post is very difficult to read. It is just one block of text. I looked through it and it looks like you want to start a direct mail campaign.

      You aren’t giving us anything to work with. If you create a mailer that you would want to test, we can give you suggestions on how to improve.

      If you want someone to write a mailer for…Read more

  • How to Use SocialOomph to post to TwitterFor the past year or two we have been posting to Twitter using a website called Twuffer. Unfortunately, about a year ago we found that the […]

  • Hi guys,

    My name is Francis Nayan and I’m a Direct-Response Copywriter specializing in Email Marketing. Currently, I have a handful of clients and just looking to write better copy, network with you, and learn as much as I can!

    I’m pumped to start the SWS Coaching Program and learning from the best! Feel free to reach out if any of you…Read more

    • Hi Francis: Welcome to the Simple Writing System Coaching Program. Colin is an excellent copywriter and has been teaching the course for several years. I know you’ll get a lot out of it.

Recent Member Lessons

Retirement Planning Basics

This is the first in a series of articles that will discuss retirement plan options that are available to the self-employed person or small business owner. In this article I will explain some of the basic principles that underlie intelligent retirement planning. There is no rocket science here, I just want to be sure that everyone starts off on the same page.

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