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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
IRA Investments: Real Estate
Real Estate is a popular investment for IRA’s. This is probably because of the high growth/income potential and the fact that people understand it better than, say, oil and gas leases (with the possible exception being those who live in Houston). There are many ways...
Alternative Investments for Your IRA
The investment options for an IRA are almost unlimited. Just stay away from insurance policies and collectibles, and abide by the law against self-dealing. Of course, you should not use any investment that is already tax-advantaged, like tax-exempt securities,...
Retirement Planning Basics
This is the first in a series of articles that will discuss retirement plan options that are available to the self-employed person or small business owner. In this article I will explain some of the basic principles that underlie intelligent retirement planning. There is no rocket science here, I just want to be sure that everyone starts off on the same page.
Click on the link at the bottom of this page to join the Marketing Rebel Insider’s Club.
Don’t Make These Mistakes in Managing your Self-Directed IRA
If you have a self-directed IRA, your investment choices are not restricted to just stocks, bonds, and CD’s. You can diversify your portfolio, reduce your risk and possibly increase your return by incorporating such investments as gold, real estate, ...
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