Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
Sean Van Zant posted an update 2 years, 7 months ago · updated 2 years, 7 months ago
Does the USP come from the Big Idea?
Or does the Big Idea come from the USP?
-
Sean Van Zant posted an update 2 years, 8 months ago · updated 2 years, 7 months ago
What is the best way to use the ‘Power Words’ document?
-
First, read through it so you get an idea of what words are there and when they can be used. Then, keep it by your side when you are writing so it can give you ideas of better words to use in your copy. This is especially helpful if you find that you are using the same word or words over and over.
-
Okay thank you again Virginia for all your help!
-
No kidding, I just stepped away from using it and logged in here to see what’s new and scrolled down here to your post. 😀
It’s not what I would call a “quick reference” type document.
It’s something you’d take your time to peruse while having a bit of copy you’re working on.
Without context it’s merely a passing curiosity (nothing wrong with…Read more
-
-
Sean Van Zant posted an update 2 years, 7 months ago · updated 2 years, 7 months ago
And how does the Unique Mechanism fit in with the Big Idea and the USP?
-
Big idea will come from your USP. Why? Because your unique position is the a great point to communicate. Why should someone buy from you and not your competitor? Well, your USP is the answer, and that should relate to the big idea.
However, the big idea is an exciting, interesting, attention grabbing idea. It is completely separate, but you…Read more
-
-
Sean Van Zant posted an update 2 years, 7 months ago
If you are having trouble getting stuff done and needs some accountability, focusmate is a great solution.
I know I have lots of trouble focusing.
It works through doing a 25 or 50 minute online video session with your “focusmate”
People sign up for a session, and people can join the calendar with you totally randomly.
Or you can sign up for…Read more
-
John Ross posted an update 2 years, 7 months ago
Wondering if anyone can help.
I’m looking for ways to do deeper persona research.
I’m not sure how to ask, does anyone know some of the world’s best customer persona builders and anything about their process?
What makes a strong persona?
Would love any and all advice. Thank you
Recent Member Lessons
IRA Investments: Real Estate
Real Estate is a popular investment for IRA’s. This is probably because of the high growth/income potential and the fact that people understand it better than, say, oil and gas leases (with the possible exception being those who live in Houston). There are many ways...
Alternative Investments for Your IRA
The investment options for an IRA are almost unlimited. Just stay away from insurance policies and collectibles, and abide by the law against self-dealing. Of course, you should not use any investment that is already tax-advantaged, like tax-exempt securities,...
Retirement Planning Basics
This is the first in a series of articles that will discuss retirement plan options that are available to the self-employed person or small business owner. In this article I will explain some of the basic principles that underlie intelligent retirement planning. There is no rocket science here, I just want to be sure that everyone starts off on the same page.
Click on the link at the bottom of this page to join the Marketing Rebel Insider’s Club.
Don’t Make These Mistakes in Managing your Self-Directed IRA
If you have a self-directed IRA, your investment choices are not restricted to just stocks, bonds, and CD’s. You can diversify your portfolio, reduce your risk and possibly increase your return by incorporating such investments as gold, real estate, ...
Premium Programs
Platinum Mastermind
The Simple Writing System
Enter The Clubhouse
Kick-Ass Copywriting
Carlton Swipe Files
The Freelance Course
The USP is the basis for your marketing because it answers the question “why should you do business with me?”. The Big Idea is unique to each of your products.