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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
Camtasia Animations: Creating a YouTube Channel Trailer
YouTube lets you put an introductory "trailer" video on your channel, to let people know what it is all about. Â You can create a flashy, engaging trailer using Camtasia. In this video we continue with our series about how to work with Camtasia animations. Â I review...
Camtasia Animations: Review of the Basics
I created this video to review the basics of Camtasia animations... How to create the ones I have demo-ed so far Some of the theory behind the creation process The most important things to keep in mind so you don't waste time fixing mistakes If you have watched the 4...
Working with Camtasia: Rectangle on Blurry Screen
This is a demo of an effect that can make comments pop on your video. Â Just create a blur screen and a rectangle callout. It is very simple, and the video is only about 6 minutes long, but it can really add interest to your videos and get your point across without it...
Camtasia Animations: How to Create a Squeeze Page
This is the third video in our series on spicing up your Camtasia videos with animations. We are tackling a more complicated project and creating a squeeze page. The video is basically a live stream, but I cut some repetitive parts and a couple of places where the...
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