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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
Camtasia Animations: How to create a call to action video
This is the second in our series of videos about how to create some cool videos using Camtasia animations. We expand on what was taught in the first video and create a call to action video. Â Again, this is fairly simple. Â We just ask the viewer to click on a button...
Camtasia Animations: How to Create a Logo Reveal
We are going to present a series of videos showing how to create different animations with Camtasia. Â Using animations, you can create cool clips to make your sales videos look great and bring in more opt-ins and sales. To start, we show how to create a simple...
Form History Control – Don’t lose your posts
Form History Control is a Firefox add-on which runs in the background and saves everything you type into a form. For the Marketing Rebel Club you can use it in the Clubhouse and the SWS classrooms. You can also use it on your own blog and other forums that you might...
John Carlton’s Best Ads: The One-Legged Golfer
Get all of John Carlton's most successful ads here >> John Carlton’s Best Ads... and The Stories Behind Them This was my first golf ad, and it was a huge success. I tell the story in the sections on hooks in "The Simple Writing System" and in "Kick-Ass...
Premium Programs
Platinum MastermindÂ
The Simple Writing System
Enter The Clubhouse
Kick-Ass CopywritingÂ
Carlton Swipe Files
The Freelance Course