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  • Vivian Carrasco posted an update 8 years, 11 months ago · updated 8 years, 11 months ago

    Evening Rebels,

    I’d like some help with targeted questions I could ask the ladies that have registered for an upcoming workshop. At the end of the workshop I’ll ask them to join my membership community.

    The interview/call before the workshop will help me
    1. refine the workshop -…Read more

    • JonathanC replied

      My standby open-ended question is “What are you hoping to achieve/get from this workshop?”

      • Tanja replied

        People have a hard time to express what they actually want – specially if it is something in the future and abstract.
        I found out that asking them what they do NOT want gives much clearer picture and something very specific for me to work with.

        In this case I’d ask:
        “what is not working for you right now and what disappointed you in the past if…Read more

      • Vivian Carrasco replied

        Simple and effective! Thank you

    • avatar
      Virginia Drew replied

      If there are a manageable number of ladies participating, you might want to call them on the phone, speak with them for 15-20 minutes and get an idea as to what experience they have with this topic, where their specific interests lie, and, as Jonathan and Tanja said, find out what they are looking for and what has turned them off in the…Read more

  • Russell posted an update 8 years, 11 months ago · updated 8 years, 11 months ago

    There was some interesting dialogue between Rob and Stan around ethical marketing.

    I have an idea for a “How To” product that I think could legitimately be the best in a (admittedly small) market.

    It doesn’t need a fictional story behind it but I always thought a fictional story would be fun and create a lot of belief and enthusiasm in the…Read more

    • avatar
      Stan Dahl replied

      The FTC guidelines on how stories can and cannot be used in ads are vague. They also include wording and examples that contradict each other.

      Every TV commercial you’ve ever seen has actors playing the role of a happy customer or an unhappy person who’s problem is about to be solved by Product X.

      According the the FTC, perfectly legal. Until…Read more

      • Russell replied

        Thanks Stan, I really appreciate the response, I’ve been curious about that for a long time.

        It looks to me now that I’m going through the Club here that the good writers focus on making the truth interesting and effective. That actually sounds more fun anyways.

        Thanks again

    • Rob Bucher replied

      Man, a Jerry Tarkanian reference. Now my blood is pumping. Used to love watching that guy get after it.

  • Rob Bucher posted an update 8 years, 11 months ago · updated 8 years, 11 months ago

    Following in the footsteps of The Motley Fool seems to work. I ditched the squeeze page and wrote a short copy for a free “training manual” I give away when you sign up. The squeeze page has always shown lackluster results. So, I wrote some copy, added a “click thru” to a second page of copy and lo and behold…the conversion rate jumped 25%.

  • JonathanC posted an update 8 years, 11 months ago · updated 8 years, 11 months ago

    What are some industries/types of companies that commonly hire direct response copywriters? I’ve seen this info before but I’m drawing a blank. [sips more coffee…]

    • avatar
      Stan Dahl replied

      If you see them running an ad online, they are in the direct response game.

      Pretty much every online ad is trying to get someone to respond. Click. Opt-in. Buy. Click again (on another ad or article).

  • Rob Bucher posted an update 8 years, 11 months ago · updated 8 years, 11 months ago

    I’ve been following The Motley fool for some time and I was wondering if I should begin implementing some of their funnel strategies. Currently, I just click on a Facebook book ad. The ad sent me to a free offer. Once I entered my email, they redirected me to a sales letter.

    Here is where I question the redirect to sales page. Should we be…Read more

    • avatar
      Virginia Drew replied

      The Motley fool are no fools. They have probably tested this model. How much was the price of the upsell? A lot of times people will present an entry-level offer right after you sign up just to take advantage of any momentum you have built up. They get your email first, which is the important thing.

      • Rob Bucher replied

        Hey Virginia,

        The ad leads to a free report…when you enter the email…they send you to a VSL…the offer is for their financial newsletter which sells I think for $99 a year. The do a great job of adding value for the price of the subscription with their free bonuses.

    • avatar
      Stan Dahl replied

      Rob,

      Why is it an ‘or’?

      Once you have the mail, you can make and offer and continue to provide content.

      Most people in most markets have short attention spans. I suggest you get an offer relevant to the reason they opt-ed in soon.

      There are exceptions to this that work. A Product Launch has carefully constructed content that lasts up to 10…Read more

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