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The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Copywriting Tips: You Don't Know How They Feel
In this copywriting hotseat John Carlton reminds us that we do not know how our prospect thinks or feels. We should not say we do. John’s […] -
The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Copywriting Tips: How to Get a Great Testimonial
In this video clip, John explains how to get a great testimonial. How to use sales detective work to get the real story behind what starts out as a […] -
The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Copywriting Tips: Get Your Mail past the Gatekeeper
It can be tough to get your direct mail past the receptionist or another gatekeeper when you are trying to contact a professional or […] -
The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Marketing Tips: Set a Start Point for Tracking
Stan Dahl gives advice on how to set a starting point for tracking your results. Stan’s comments: You’ve obviously got a lot of ideas; you’re […] -
The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Marketing Tips: What is a Hot Prospect Worth?
John Carlton asks how to determine what a hot prospect is worth. How much you can pay for a ready-to-buy lead: John’s comments: Are you doing […]
Recent Member Lessons
How to Install a WordPress Plugin — 3 Ways
This video shows how to install a wordpress plugin using 3 different methods. This is for plugins that you receive in the form of zip files, not ones that you get online. It is not difficult, but if you have never done it before it may be a bit intimidating, so I...
How to create a video sales letter with Powerpoint and Camtasia
A week or so ago one of the SWS students asked about video sales letters, and it was suggested that he create one using Powerpoint and Camtasia. He wasn't sure how to do it, so I decided to create this video to get him, and anyone else who wants to do this, started....
How to clear your cache – Windows
This is how to clear your cache in Firefox (2 versions), Chrome, and Internet Explorer. In the video for Internet Explorer I said that the creator of the theme advises against using Internet Explorer. I am told that that only applies to developers, not users....
John Carlton’s Best Ads: The Nickel Letter
Easily one of the best self-defense letters I've ever penned. You open the envelope, you wonder why a nickel is attached to the letter ... and suddenly you're off on a wild ride to a dangerous Oklahoma skin-head bar where you're not just unwelcome ... you're...
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