Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
Warning: Attempt to read property "id" on null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/user-last-login/user-last-login.php on line 147
Warning: Attempt to read property "id" on null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/user-last-login/user-last-login.php on line 147
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
-
The Marketing Rebel Team wrote a new post 3 months, 3 weeks ago
John Carlton's Best Ads: So Why Does a Famous Doctor Urgently Need To Speak With You?I still don’t know why Rodale came to me for a letter to the burgeoning Christian health market. I was the guy who wrote their “sex” letters, and […]
-
Max Robertson posted an update 4 months, 1 week ago · updated 4 months ago
Hey, have a couple questions about where to put a main key discovery story of my clients USP.
We have a book landing page (low ticket), course page (mid ticket) and 1-1 coaching page (high ticket).
Should this story be in all sales pages after the book landing page (front end) if majority of visitors are in “her world” through emails, blogs…Read more
-
The Marketing Rebel Team wrote a new post 4 months ago
Give Something AwayThis aspect of immutable human nature deserves a chapter all to itself: the desire to get something for nothing. Entire businesses have been built […]
-
The Marketing Rebel Team wrote a new post 4 months ago
John Carlton's Best Ads: 20 Dollars From My Own PocketGet all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Bodybuilders are among the most […]
-
The Marketing Rebel Team wrote a new post 4 months, 2 weeks ago
Transform Your Copy Using the Power of Hypnotic WritingIn this conversation, David interviews Joe Vitale, an accomplished author, marketing consultant, and self-help guru known for his best-selling […]
Recent Member Lessons
How to Install a WordPress Plugin — 3 Ways
This video shows how to install a wordpress plugin using 3 different methods. This is for plugins that you receive in the form of zip files, not ones that you get online. It is not difficult, but if you have never done it before it may be a bit intimidating, so I...
How to create a video sales letter with Powerpoint and Camtasia
A week or so ago one of the SWS students asked about video sales letters, and it was suggested that he create one using Powerpoint and Camtasia.  He wasn't sure how to do it, so I decided to create this video to get him, and anyone else who wants to do this, started....
How to clear your cache – Windows
This is how to clear your cache in Firefox (2 versions), Chrome, and Internet Explorer. In the video for Internet Explorer I said that the creator of the theme advises against using Internet Explorer. I am told that that only applies to developers, not users....
John Carlton’s Best Ads: The Nickel Letter
Easily one of the best self-defense letters I've ever penned. You open the envelope, you wonder why a nickel is attached to the letter ... and suddenly you're off on a wild ride to a dangerous Oklahoma skin-head bar where you're not just unwelcome ... you're...
Premium Programs
Platinum MastermindÂ
The Simple Writing System
Enter The Clubhouse
Kick-Ass CopywritingÂ
Carlton Swipe Files
The Freelance Course
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
David Deutsch replied
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Max, I think your instinct is correct: You don’t want to be redundant about the story, and — if it doesn’t make things unnecessarily complex — you want to customize to their level of awareness and place in the funnel.
You can divide the story(in one place you tell one part, in one place you tell another).
Or you can tell the main story in one…Read more
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Max Robertson replied
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Thank you very much David.
Expanding then on this conversation…
If they are coming to a 1-1 coaching sales page as a customer whose bought my clients $497 course and/or read her book and been on the email list for months receiving value.
What type of headline/lead would be best to think about here (taking into account their awareness levels…Read more
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
David Deutsch replied
Warning: Undefined array key "components" in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Warning: Trying to access array offset on value of type null in /home/clubmarketing/1023.marketingrebelclub.com/wp-content/plugins/buddypress-real-names-off/buddypress-real-names.php on line 167
Max, don’t overthink it.
Use Eugene Schwartz as a guide — agitate problems or whatever if needed.
But try different headlines. Don’t worry so much about what might or might not work in theory.
Better to spend the time coming up with headlines in each category and see how they feel to you, how you would react if you were the…Read more