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Charles McCorquodale posted an update 6 months ago · updated 6 months ago
Where (What) are the best Swipes for a (digital) client, who focuses in digital marketing, e-commerce, managed websites, local seo, & landing pages?
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Charles McCorquodale posted an update 6 months ago
Where (What) are the best Swipes for a (digital) client, who focuses in digital marketing, e-commerce, managed websites, local seo, & landing pages?
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Vivian posted an update 6 months ago · updated 6 months ago
Hi everyone , I just finished the SWS course, and it is incredibly valuable ! Now I have a question: is there a guideline for converting the sales letter into different formats such as social media posts, YouTube videos, blogs, and emails?
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Hi, Vivian,
To me, it’s not so much a question of “converting,” since each has such a different function — sales letters sell, but social media posts, blogs, emails often serve to get leads.
And to lead prospects to the sales letter or elsewhere.
That said, you do want to extract your USP, your main selling points, and much else from the s…Read more
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Thanks, David, for clarifying. I now see the difference between selling and generating leads. Much appreciated!
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Raiyan Anwaar posted an update 6 months ago · updated 6 months ago
Question for anyone who is knowledgeable on Facebook pixel.
Is conversion API a big help? Or is just the face book pixel enough?
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Hi, Raiyan,
Your question is outside my the scope of my technical expertise.
But I was curious about it and curious to see what AI would have to say.
So I asked ChatGPT.
Answer, below, looks pretty accurate. But hopefully someone who knows from experience will comment…
The Facebook Pixel and the Facebook Conversion API (CAPI) serve…Read more
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Thanks David!
Question. Do you sell your advertisements alone without the mentor ship (like how John does)?
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Jahzel Morel posted an update 6 months, 1 week ago · updated 6 months ago
Hi Club,
As we know John’s copy style is long, punchy and outrageous at times.
Taking time into consideration, what’s the best form of copy to use online in your opinion.
For instance Facebook is a pain in ass with its compliance and ads rules. You gotta be extremely careful with what you say in there. I learned the hard way… believe me.
So,…Read more
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Hi, Jahzel,
This is very little “this works and this doesn’t” online or off-.
It all depends on how it’s done.Long copy when it’s interesting and compelling can work.
Short copy when it does what needs to be done and says what need to be said to get the click or sale can work.Generally speaking, shorter often works better because people say…Read more
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Yeah, everything you write must go through a rigorous “does this work here, in this context, to this audience, about this subject, at this time?” test. You just gotta train your brain to be objective, and to figure out the risks, rewards, (especially the unnecessary risks and weak-ass rewards), and WHAT WILL WORK BEST.
This skill gets developed…Read more
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Recent Member Lessons
How to Install a WordPress Plugin — 3 Ways
This video shows how to install a wordpress plugin using 3 different methods. This is for plugins that you receive in the form of zip files, not ones that you get online. It is not difficult, but if you have never done it before it may be a bit intimidating, so I...
How to create a video sales letter with Powerpoint and Camtasia
A week or so ago one of the SWS students asked about video sales letters, and it was suggested that he create one using Powerpoint and Camtasia.  He wasn't sure how to do it, so I decided to create this video to get him, and anyone else who wants to do this, started....
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This is how to clear your cache in Firefox (2 versions), Chrome, and Internet Explorer. In the video for Internet Explorer I said that the creator of the theme advises against using Internet Explorer. I am told that that only applies to developers, not users....
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Easily one of the best self-defense letters I've ever penned. You open the envelope, you wonder why a nickel is attached to the letter ... and suddenly you're off on a wild ride to a dangerous Oklahoma skin-head bar where you're not just unwelcome ... you're...
Premium Programs
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John Carlton replied
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Sorry, that’s way too little information to figure out what you might be looking for. Need to know what market you’re, specifically. And what the goals of the client are, and what the offer is, and what the product is, and why do you think finding swipes will help you more than just creating original marketing. Also, what is the competition doing,…Read more