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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
How to Install a WordPress Plugin — 3 Ways
This video shows how to install a wordpress plugin using 3 different methods. This is for plugins that you receive in the form of zip files, not ones that you get online. It is not difficult, but if you have never done it before it may be a bit intimidating, so I...
How to create a video sales letter with Powerpoint and Camtasia
A week or so ago one of the SWS students asked about video sales letters, and it was suggested that he create one using Powerpoint and Camtasia.  He wasn't sure how to do it, so I decided to create this video to get him, and anyone else who wants to do this, started....
How to clear your cache – Windows
This is how to clear your cache in Firefox (2 versions), Chrome, and Internet Explorer. In the video for Internet Explorer I said that the creator of the theme advises against using Internet Explorer. I am told that that only applies to developers, not users....
John Carlton’s Best Ads: The Nickel Letter
Easily one of the best self-defense letters I've ever penned. You open the envelope, you wonder why a nickel is attached to the letter ... and suddenly you're off on a wild ride to a dangerous Oklahoma skin-head bar where you're not just unwelcome ... you're...