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  • Willism posted an update 6 years, 5 months ago · updated 6 years, 5 months ago

    Hi John,

    It’s William here…

    What specific questions to you ask to discover the hook for your sales letter or ad?

    Cheers,
    William

    • avatar
      Virginia Drew replied

      There are no specific questions to ask. You just have to get to know the client. find out what the story is behind the product. If it was created by one person, talk with him to get his story. Find out if there are any interesting stories they got from customers. When John got the hook for the one-legged golfer he interviewed the person behind the…Read more

    • Willism replied

      Got it…Working on discovering the hook behind an ebook I want to sell. That;s why I asked the question.

      Thank you

    • John Carlton replied

      Yeah, there are no hard and fast rules about the hook. You dive in, look for interesting stories, and keep digging until you discover something outrageous or fascinating or dear to the heart of your audience. It’s a bit like trying to think of something interesting to talk about on a first date — you only know a bit about your date, but you know…Read more

    • Willism replied

      Hi John,

      Thanks very much for your vaalued to respond to my burning question…Your response does add enormous value to my education journey…This is addition to what Virginia said…

      Thank you…Busy playing Kick-Ass Course daily in my car and on my computer…Since I got it on Friday, I’ve been listen and reading and re-reading the book a…Read more

  • avatar

    Tommy posted an update 6 years, 6 months ago · updated 6 years, 6 months ago

    Hello, I’m new here!!

    The main reason I decided to join this club was because I want to become a legendary marketer who generates $100,000,000 from advertising excellent people/products/services within the next 20 years.
    And, after reading Claude Hopkins I realized that I NEED TO SEE ADS THAT WORK & lots of them.

    All that said, I’ve been…Read more

    • Willism replied

      Great Tommy….You are getting yourself something extremely valuable. I call that laying the right fundamentals….

      Now, you have something to build on

  • Olivier Ranocha posted an update 6 years, 6 months ago · updated 6 years, 6 months ago

    Just To Say Hello

    I’m Olivier, French-Copywriter living in Belgium — country of French fries, chocolate and beautiful Atonium — so apologize me for my English.

    I’m barely registered.
    And happy to be there.

    I used my “Copywriter Super-Power” since 10 years to find customers for me, as I’m freelancer since 2008. But now, I monetize this Supra…Read more

    • avatar
      Tommy replied

      Hey Olivier, great to meet you brother you sound very interesting! And, I’ve never met a french copywriter before!

      I think you’re doing good so far, I can understand your english and before we know it you’ll probably sound american 😛

      great to meet you!
      -Tommy

    • Olivier Ranocha replied

      Thank’s Tommy,

      That sounds like a very pretty compliment 😉

      See u
      – Olivier

    • Willism replied

      Bonjour Olivier,

      There with my two cents (I live in South Africa) French…Ha ha ha ha..

      Anyways, welcome to the CLUB. Let’s have some fun while making friends and learning from those who have been to trenches like John.

      Cheers,
      William

  • Amanda Foxcroft posted an update 6 years, 6 months ago · updated 6 years, 6 months ago

    When discussing a project with a potential new client, never worked with them before and haven’t worked in the niche before, is it a red flag when they say, “I would have you write the copy first before I created the product”?
    What are the pros and cons of a situation like this?

  • Willism posted an update 6 years, 6 months ago · updated 6 years, 6 months ago

    I want to kick-start a campaign to promote an ebook geared to help men and women raise their salaries even if their bosses are micromanagers. I would like to run the campaign via the internet and later go offline or do both simulataneously.

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