one thing Ive done recently is figure out what’s a powerful hook for the service being offered, and have that as the first thing salespeople say when talking to a new prospect. After a while of working with them, I figured out something very powerful and attention catching. While almost every other competitor writes FB or Google so social media…Read more

My #1 suggestion is to stick to the process. Take what you’re learning about copywriting and create an ad.

Read it out loud. You’ll see if the flow goes from getting attention, hooking into the story, credibility, benefits to the audience, call to action, etc.

Don’t think you have to create a new model. Pick one that’s proven.

Hope this helps.

Hi Marcos. You have to be careful with Facebook Ads because Facebook doesn’t like it when you point out problems that a reader may have (which is basic to a sales letter). This is because they don’t want them to feel bad when they are on Facebook. So you can’t say something like “Would you like to lose 10 pounds” or “are you fat?” (just…Read more

Hello Virginia, thanks it helped me a lot.

Rudy Mawer ‘s crew does/did a ton of weightloss/fitness funnels with ads on FB, so has quite a few creative ways to deal with the issue. You might want to join the diamond something or other FB groups and see what people are posting/using there for some ideas. Also note that a lot of them lead to an article that leads to a sales page, which makes…Read more

Where did you see this?

Personally, I would appreciate a small gift more than something that encourages me to buy something from you. Or a card with a gift certificate for a certain item.

Hi Virginia!
Thanks for the feedback. I agree, it will feel more genuine without expecting anything in return. The gift certificate is also something worth trying. Thanks!