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  • Tanner Harp posted an update 9 years, 5 months ago · updated 9 years, 5 months ago

    Hi John.

    I love your stories about being a slacker till your early thirties then hitting it big and demanding your way because you know your copy sells (like with Rodale, for instance).

    Something that I’ve been curious about: how long did it take you to get to that level? Did that brash confidence come from consistently getting sales? What did y…Read more

    • John Carlton replied

      Everyone’s path to expertise will be different. For me, just getting good at being a “regular” copywriter for agencies was a goal — I didn’t think much beyond that, because I barely had an idea what a freelancer did, or what possibilities were out there.

      After a couple of years, I had met Jay Abraham, and through him other copywriters who were…Read more

  • avatar

    The Marketing Rebel Team wrote a new post 9 years, 5 months ago

    Copywriting Tips – John Carlton – How to Develop a StoryIn this copywriting hotseat John Carlton discloses some simple steps we can take to develop a story in our copy: John’s advice: When we talk […]

  • Robert posted an update 9 years, 5 months ago · updated 9 years, 5 months ago

    Hi John,

    In regards to the freelancer course question by another member, I had a question. What do you suggest for those of us who don’t have a Rolodex with potential clients? What agencies would you suggest approaching?

    Thanks,
    Bob

    • avatar
      Stan Dahl replied

      Robert,

      You can lookup agencies and copywriter-for-hire websites online. You’ll be among a LOT of writers if you go those routes. IMO, it’s not the best way to get jobs.

      If you don’t have this already, get yourself 3 success stories. Contact everyone you know who might know someone who works in a business that needs copy (that’s all of…Read more

  • Josh Earl posted an update 9 years, 6 months ago · updated 9 years, 5 months ago

    Hey John, recently bought The Freelancers Course and I’m reading through it for the second time… Solid GOLD.

    Here’s my question:

    Can you elaborate on what specifically you did as a new freelancer to “work your Rolodex”? Were you calling people regularly on the phone just to check in? (That feels like it’s listing toward “bothersome yahoo”…Read more

    • John Carlton replied

      Hi Josh. This is all about your salesmanship chops. Look at your current network as a resource for your freelance career. Don’t abuse it, don’t mis-use it, but for sure don’t ignore it, either.

      Think like a salesman. How might you approach people in your Rolodex (and, btw, I prefer a REAL Rolodex, with names written on cards you can flip…Read more

      • Josh Earl replied

        Hey John, yes, that makes a ton of sense. I’m prone to overthinking things, and I know I’m doing that here.

        “Think like a salesman” (and what that actually means) is the #1 thing I’ve gotten from your teaching. I’m one of those writers learning to sell, so I need to have it pounded into my skull repeatedly.

        Thanks!

  • Tanner Harp posted an update 9 years, 5 months ago · updated 9 years, 5 months ago

    Hi Marketing Rebel team. The two available kickass copywriting crash course videos are great! Are there any more of those that will become available?

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