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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
Hiring Workers from the Philippines
A couple of years ago I hired some Filipino workers. I learned quite a bit from that, so I decided to write this to help anyone who may be considering this but isn't sure what is involved. I am passing along my experience which, for the most part, was good. I was...
Introduction to Bitcoin and Cryptocurrency
Until a month ago, I didn’t know that there was such a thing as cryptocurrency. I had never heard the term “bitcoin”. Then I received a solicitation for a bitcoin trading software, and since then it seems it is all I hear about. Companies of all sizes, from...
How to Embed Video on a Website with Camtasia
Camtasia gives you a couple of ways to embed their videos without needing an outside player. This video shows how to do this. It is more convenient for someone who does not want to fool with other software. Click on the image to play:
How to Embed Video on a Website With FlowPlayer
Flow Player is a popular, free player that will embed video on a website. I created this video right after the one on JW Player. When I was preparing for the one on JW Player, I found the player that was to be used on a static HTML site and tried to install it...
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