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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
How to Embed Video on a Website With JW Player
JW Player is a program that is used to embed videos on websites. It is popular and it is free. In preparation for this video, I downloaded JW Player and tried to install it on a website using their (seemingly simple) directions. It didn't work, so I tried putting the...
How to Manage Video on Amazon S3 Using Cloudberry Explorer (free tool)
Cloudberry Explorer is a free service that you can use to upload and manage files on Amazon S3. They do not offer player creation, so you have to use other software to create and embed videos. Cloudberry demo video (Click on the arrow to play): To download the...
How to Host and Share Video Using Amazon S3
Videos are becoming more and more popular as a means for getting information out. People love watching them and, as they say, "a picture is worth a thousand words". It is much easier to explain most things with video than in written form. The biggest problem with...
How to Add Title Clips and Transitions to a Video Using Camtasia
It is very easy to do this with Camtasia, as I show in this video. This video is specific to Camtasia 7. There is another video for Camtasia 8, and toward the end of that I show how to do transitions using that software. Camtasia 8 does not have the option of doing title clips as does Camtasia 7.
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