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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
How to Create a Screen Capture Video Using Free Software
In this video I show how to create a screen capture video and do minor edits using completely free software. I will demonstrate: How to do a screen capture video using TipCam (output is a .flv file), How to convert the .flv file to .wmv using Any Video Converter...
How to Easily Convert Articles to Video with Powerpoint and Camtasia
Video marketing is a very popular and effective way to get traffic to your site, but a lot of people don't know how to create a video and don't want to appear on camera. In this video I show how to convert an article into a powerpoint video. You will learn: how to...
Introduction to Camtasia
This video shows the basics of creating a video with Camtasia, and offers a brief introduction to its various editing capabilities. I show how to start a video, video settings, what camrec and camproj files are and how to produce a video. It is very basic, and meant...
All MP4’s are not created equal…
I had a recent experience with video files and hope that my story can be of help to you. WARNING: This post will be long and somewhat rambling…I just want to give you a taste of the long and winding road (did someone say “Twilight Zone”?) I had to take. It all...
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