Do not skip any points about avoiding pain. For all of the ways people relate differently to marketing messages, one thing that has not changed is –

People won’t spend much, if anything, to prevent a pain from happening somewhere down the line. They will spend a LOT to make a current pain go away.

It’s OK to also list future benefits. As…Read more

Thanks Stan
Deleting “$4” – also – I hadn’t got the distinction between preventing future pain and making current pain go away.
so if I understand you correctly
“How much would you lose by making one bad trading decision”
would be better changed to
“How much are you already losing making bad decisions forced by stress?”

Thanks again

Hi Don. I’m not familiar with a fast print and mail service that will print the address on a non-windowed envelope. I suspect because that at least doubles the printing cost and they all compete on price.

Have you contacted every print shop within an your drive? Local print shops still to very good work. If you have anything they can do, they…Read more

Wow, thanks for your helpful, actionable reply Stan. I don’t understand your last sentence: “One big news even can draw attention for the days around your mailing.”

Welcome, Eddie!

Welcome, Matt!

Hi Tomaz, I’ve been traveling around Europe for a few weeks. I missed your post moving hotel to hotel.

Based on what you’ve posted, I have questions. So my tips might be off. But if I had to do a few things to bring in one new client in 30 days, here’s what I’d do.

Contact all your prospects. Ask if they have tracking data on their email. Opens…Read more

Hi Stan,
yes, this was a very helpful input. Thank you 🙂