Welcome, Dan.

IMO, the best way to take advantage of the MRIC is to ask specific questions here in The Clubhouse.

There’s hundreds of years of marketing and business experience hanging around here. Don’t hesitate to put it to work for you.

— Stan

The 9 minute ad copy has been re-created as the Simple Writing System Express course. It is made available as a promotion to the SWS coaching as a video. Right now the video is not available, and I don’t think there is a copy of the PDF. Stan looked for it last year and couldn’t find it.

I went through this KACCC video and didn’t see the r…Read more

The 9-minute ad is based on a conversation with your prospect. It distills the sales process into the following, which are the basic points you must make in order to make a sale:

1. Here’s who I am
2. Here’s what I’ve got for you
3. Here’s what it will do for you
4. Here’s what to do next.

He discusses most of it in the video. The barroom…Read more

Hi Evan. I wrote dozens of letters for the self defense market. I don’t recall writing with that headline, but I might have. I’d need to see it.

Thanks, Pete. I will definitely do that. I have a few questions, but I need to formulate them in my head and post.

Hi Andy: Welcome to the Club. I sent you a private message.