Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
Edward Byrne posted an update 9 years, 1 month ago · updated 9 years, 1 month ago
I am reposting this with a link to the copy. Would really appreciate some opinion on this copy. It is a “negative reframe” of 2 alternatives to my product (a give up smoking eBook) My thanks.
cocoallegro Negative Reframe – cocoallegroNicotine Replacement Option negative reframe… -
JonathanC posted an update 9 years, 1 month ago
While looking up a Finnish customer\’s name (to see if it was actually a name) I stumbled upon this guy. I think he was in the DVD for SWS, no? The poker player. https://en.wikipedia.org/wiki/Juha_Helppi
-
Edward Byrne posted an update 9 years, 1 month ago · updated 9 years, 1 month ago
Am I allowed to post copy here for opinions from members or the team?
-
The Marketing Rebel Team wrote a new post 9 years, 1 month ago
John Carlton Copywriting Tips: Learn How to Write to Women
In this clip, John Carlton tells the best way to get into the female mind and figure out how to write to women. John’s comments: By […]
-
Larry E. posted an update 9 years, 2 months ago
Just to let everyone know John\’s first RANT of the new year is ready to read and it\’s a great one!
If you didn\’t read December 2015 go back and read it cause you\’re missing out on a lot of great stuff!
http://www.John-Carlton.com
All my best,
Larry E
Recent Member Lessons
Tech: Stop losing viewers on YouTube videos
Do you embed youtube videos on your pages ? Did you know you're probably losing viewers by them clicking on recommended videos at the end of your clips ? Here is how to fix that final screen on your videos. Option 1: Add 30 secs to 1 minute of black screen at the end...
Productivity Boosters
Sometimes it seems like 24 hours in a day is just not enough to get everything done. But, maybe it is not that we don't have enough hours in the day...maybe it is just that we don't use those hours efficiently enough (ok..I admit that this is not rocket science!). ...
Fontsquirrel — Free fonts
FontSquirrel is a site from which you can download fonts that are not already on your computer. It is free and easy to use. This is a short video that shows how to grab free fonts from FontSquirrel. Click the arrow to start: You can go to Fontsquirrel here...
Intro to PicPick
PicPick is a cool tool that does several things: screenshots colorpicker magnifier pixel ruler crosshair protractor whiteboard I created a short demo video. Note: This site is paid for by ads, so you have to navigate a lot of them in order to download the software....
Premium Programs

Platinum Mastermind

The Simple Writing System
Enter The Clubhouse


Kick-Ass Copywriting
Carlton Swipe Files

The Freelance Course

Edward,
It’s hard to give feedback on 2 snippets of copy without knowing how they fit into the whole.
The first thing I’d check is if you are consistent in your warnings. Do smokers “… pretty much run our lives around smoking …” or “… run our lives…”.
I think you’ve made a case against each of these two options.
PS – I deleted you…Read more
Good point, thanks Stan.
‘pretty much’ is redundant
As I just put out a Sherman Platinum. (Oops, another deep tissue addiction) I found your copy intriguing as a whole. The “reward” and “deserved time out” resonates with smokers. (You’ve crawled into their heads!) I only smoke one a day, but I guess that’s how all addictions start.
Mark L – SWS Senior Instructor since 2008