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Latest Activity

  • John Carlton's Best Ads: The Nearly-Crippled BusinessmanHere is an early self-defense letter, which struck a major nerve in the customer base for this market. It’s run every year for the last decade in […]

  • Hey all, I have a question, and I’m hoping you can help me. apart from our podcast production company, My husband and I have launched a supplement store. one of the product lines, is a CBD roll on I need help with the copy, because it is in the high risk space, and we can’t say for that it can relieve pain, even though it has been shown to do so.…Read more

    • Hi Teresa. I’ve had a few clients who sell products that contain CBD. I’ve learned some, but I don’t consider myself an expert.

      In the USA, advertising laws vary state to state. It won’t be hard for you to look up those laws in your state. Always a good idea to talk to a lawyer with real-world experience with local realities.

      Every platform has…Read more

  • My first resource on writing better for marketing purposes. I have heard good things about this place.

    Hi everyone my name is PJ.

    My goal is to learn how to write more engaging and persuasive posts for my social media pages in order to attract my target audience to my content and my video content marketing services.

    • Hi Peter: One thing that Mike Koenigs always said is that you should think of the 10 questions your prospects ask most, and 10 questions that you think they should ask. Create short videos answering those questions, and when your prospects ask those questions your posts will show up.

      You might want to check out the (free) Pint of Beer Ad…Read more

  • Hi all, happy to join the club. My purpose is to learn more about how to write better ads and marketing material that sell more. It also includes how to put myself in the customers’ shoes and learn to see how they see their world

    • Hi Carlos: Welcome to the Club! If you want to learn how to write better ads, I suggest you start with the (free) Pint of Beer Ad Challenge. Just click on the Simple Writing System banner in the right column.

  • hello Everyone,iam Baïlo i glad to join the club

Recent Member Lessons

Productivity Boosters

Sometimes it seems like 24 hours in a day is just not enough to get everything done.  But, maybe it is not that we don't have enough hours in the day...maybe it is just that we don't use those hours efficiently enough (ok..I admit that this is not rocket science!). ...

Fontsquirrel — Free fonts

FontSquirrel is a site from which you can download fonts that are not already on your computer. It is free and easy to use. This is a short video that shows how to grab free fonts from FontSquirrel. Click the arrow to start: You can go to Fontsquirrel here...

Intro to PicPick

PicPick is a cool tool that does several things: screenshots colorpicker magnifier pixel ruler crosshair protractor whiteboard I created a short demo video. Note:  This site is paid for by ads, so you have to navigate a lot of them in order to download the software....

Premium Programs

Platinum Mastermind 

The Simple Writing System

Enter The Clubhouse

Kick-Ass Copywriting 

Carlton Swipe Files

The Freelance Course

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