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Vitaly Vingert posted an update 11 years, 6 months ago
Perplexed: Quote Request Form vs. Showing Price Upfront
Hello everyone,
I have this dilemma, and to a certain degree I understand that the best way to find an answer will be to test this, but before I do, I still want to gather opinions from the pros.
Going back to my client who owns a window tinting shop:
The majority of his traffic comes…Read more
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Virginia Drew wrote a new post 11 years, 6 months ago
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Virginia Drew wrote a new post 11 years, 6 months ago
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Virginia Drew wrote a new post 11 years, 6 months ago
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replied
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Hi Vitaly,
I think that you’re right in that you’re not going to know for sure until you test it. But I will add that from a consumers perspective, I’m more likely to make a purchase with a site that gives me the options and provides prices upfront… provided that it seems like a reasonable price. I would rather do that than fill out a quote…Read more
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John Carlton replied
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Yeah, Vitaly, you answered your own question here (and Pete supported it) yourself: You’re not sure which is worse (re: having price shoppers call in droves, or not call at all). This is the age-old question in marketing — how much info to withhold, how much to share, how much to make a big deal about, how much to compare against the competition,…Read more