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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
Tech: Stop losing viewers on YouTube videos
Do you embed youtube videos on your pages ? Did you know you're probably losing viewers by them clicking on recommended videos at the end of your clips ? Here is how to fix that final screen on your videos. Option 1: Add 30 secs to 1 minute of black screen at the end...
Productivity Boosters
Sometimes it seems like 24 hours in a day is just not enough to get everything done. But, maybe it is not that we don't have enough hours in the day...maybe it is just that we don't use those hours efficiently enough (ok..I admit that this is not rocket science!). ...
Fontsquirrel — Free fonts
FontSquirrel is a site from which you can download fonts that are not already on your computer. It is free and easy to use. This is a short video that shows how to grab free fonts from FontSquirrel. Click the arrow to start: You can go to Fontsquirrel here...
Intro to PicPick
PicPick is a cool tool that does several things: screenshots colorpicker magnifier pixel ruler crosshair protractor whiteboard I created a short demo video. Note:Â This site is paid for by ads, so you have to navigate a lot of them in order to download the software....
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