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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
DaFont: Free Handwriting Fonts
I had a request for info on how to add and use new handwriting fonts. The site I use is DaFont.com. I created a short video showing how to download and install fonts, in case you have never done it before. Click on the arrow to play: To check out the fonts they...
How to Create Graphics with Free/Low Cost Software
There are times when everyone wishes that they could create some simple graphics. Maybe you just didn't have the time to learn, or maybe you have been told that you have to spend hundreds of dollars on Photo Shop in order to do a good job. That is just not true....
Intro to Short Keys (typing shortcut)
ShortKeys is a utility that lets you set up short keys and link them to often-typed phrases (name, address, FAQ response, etc). Then you can just type in the short key and it will automatically type the longer phrase. I have created a short demo video. Click on the...
Introduction to Cool Timer
This is a free utility that puts a timer on your desktop. It is useful to keep you focused on the current project for a specified period of time. It also includes an alarm clock and a stopwatch. I have created a short demo video. 2024 update:Â The download link uses...